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Embedded Reporting Tools for B2B Applications
Albert Richer

Unlocking Insights: Navigating the Best Embedded Reporting Tools for B2B Applications When analyzing customer feedback across various platforms, it becomes clear that the best embedded reporting tools for B2B applications prioritize user experience and integration capabilities. Market research indicates that platforms like Tableau and Looker frequently appear in top-rated lists, often praised for their intuitive dashboards and seamless data connections. Yet, while users may overthink the complexity of features, research shows that simplicity and ease of use often lead to greater satisfaction. For instance, many reviews indicate that Tableau's drag-and-drop interface significantly enhances user engagement, making data visualization feel less like rocket science and more like a friendly stroll through the park—minus the ducks. Interestingly, industry reports suggest that organizations looking for budget-friendly options often find success with Power BI, which not only integrates well with Microsoft products but is also commonly associated with affordability without compromising functionality. However, it's worth noting that some customers have pointed out its steep learning curve. Unlocking Insights: Navigating the Best Embedded Reporting Tools for B2B Applications When analyzing customer feedback across various platforms, it becomes clear that the best embedded reporting tools for B2B applications prioritize user experience and integration capabilities.

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1
Expert Score
9.8 / 10
608
112
CUSTOM DASHBOARDS
ENTERPRISE READY

icCube Embedded Analytics

icCube Embedded Analytics
View Website
icCube's Embedded Analytics for SaaS offers a customizable solution for SaaS providers to seamlessly integrate user-friendly analytics dashboards into their applications. It addresses the industry's need for real-time, interactive, and insightful data presentation that can be tailored to suit specific business models and user preferences.
icCube's Embedded Analytics for SaaS offers a customizable solution for SaaS providers to seamlessly integrate user-friendly analytics dashboards into their applications. It addresses the industry's need for real-time, interactive, and insightful data presentation that can be tailored to suit specific business models and user preferences.
CUSTOM DASHBOARDS
ENTERPRISE READY

Best for teams that are

  • B2B SaaS developers needing seamless, white-labeled embedded analytics
  • Applications requiring complex data models, OLAP features, or many-to-many relationships
  • Teams wanting a developer-first tool with strong multi-tenancy support

Skip if

  • Non-technical business users looking for a standalone drag-and-drop BI tool
  • Simple use cases where a basic charting library would suffice
  • Organizations without a development team to handle the integration

Expert Take

Our analysis shows icCube stands out for its refreshing transparency in an industry often plagued by opaque pricing. Research indicates it is purpose-built for developers ('dev-to-dev'), offering deep integration capabilities via its Javascript API and Docker support that go beyond simple iframe embedding. Based on documented features, its in-memory engine and semantic layer provide enterprise-grade power for SaaS companies willing to manage their own deployment infrastructure.

Pros

  • Transparent public pricing with flat-rate options
  • High-performance in-memory analytics engine
  • Advanced Semantic Layer and ETL capabilities
  • Strong developer focus with 2-way JS API
  • Pixel-perfect dashboard customization

Cons

  • Steep learning curve for MDX language
  • Requires self-hosting or management (not fully SaaS)
  • Occasional UI glitches reported by users
  • Smaller user community compared to Power BI
  • Data volume limited by hardware memory
2
Expert Score
9.7 / 10
354
99
FLEXIBLE PRICING
WHITE-LABEL FRIENDLY

m-Power Embedded BI

m-Power Embedded BI
View Website
m-Power Embedded BI is a powerful solution for businesses that seek to incorporate Business Intelligence (BI) into their existing software. It offers the ability to embed BI applications, dashboards, and reports, and also provides white-labeling capabilities to ensure seamless integration with your brand. This is particularly suited for B2B applications where detailed analytics are key to driving decision-making processes.
m-Power Embedded BI is a powerful solution for businesses that seek to incorporate Business Intelligence (BI) into their existing software. It offers the ability to embed BI applications, dashboards, and reports, and also provides white-labeling capabilities to ensure seamless integration with your brand. This is particularly suited for B2B applications where detailed analytics are key to driving decision-making processes.
FLEXIBLE PRICING
WHITE-LABEL FRIENDLY

Best for teams that are

  • Organizations wanting unlimited users and apps without per-seat fees
  • IT teams needing to build custom web apps or modernize legacy systems
  • Businesses preferring perpetual licensing over subscription models

Skip if

  • Teams looking for a free, open-source visualization tool
  • Users wanting a purely visual BI tool without application-building features
  • Small projects where a simple plugin would suffice

Expert Take

Our analysis shows m-Power stands out for its refusal to follow the industry-standard 'per-user' pricing model, offering a perpetual licensing option that delivers massive ROI for scaling enterprises. Research indicates it is more than just a BI tool; it is a full-stack development platform that generates standard Java code, ensuring you own your software without vendor lock-in. While it requires more technical aptitude than simple no-code widgets, the ability to build unlimited, white-labeled applications without distribution fees makes it a unique value proposition.

Pros

  • No user or distribution fees
  • Perpetual licensing option available
  • Generates standard Java code (no lock-in)
  • Unlimited users and applications
  • Full white-labeling capabilities

Cons

  • Steeper learning curve than no-code tools
  • Visuals less polished than Tableau
  • Requires HTML knowledge for deep customization
  • Interface can be complex for beginners
  • Smaller community than Power BI
3
Expert Score
9.6 / 10
413
120
INDUSTRY SPECIFIC
BUILT-IN ERROR HANDLING

InetSoft B2B Dashboard Reporting

InetSoft B2B Dashboard Reporting
View Website
InetSoft's B2B Dashboard Reporting Solution is a robust analytics tool tailored for business-to-business marketers. It leverages self-service dashboarding to offer valuable insights, thus empowering businesses to make data-driven decisions. With its industry-specific features, it addresses the unique needs of B2B applications by turning raw data into user-friendly visualizations.
InetSoft's B2B Dashboard Reporting Solution is a robust analytics tool tailored for business-to-business marketers. It leverages self-service dashboarding to offer valuable insights, thus empowering businesses to make data-driven decisions. With its industry-specific features, it addresses the unique needs of B2B applications by turning raw data into user-friendly visualizations.
INDUSTRY SPECIFIC
BUILT-IN ERROR HANDLING

Best for teams that are

  • ISVs and OEMs needing both interactive dashboards and pixel-perfect reporting
  • B2B platforms requiring data mashup from disparate sources without a warehouse
  • Organizations needing a flexible, web-based designer for self-service reporting

Skip if

  • Marketing agencies needing automated, design-heavy client reports
  • Teams deeply invested in the Microsoft ecosystem preferring Power BI
  • Users wanting a massive community ecosystem like Tableau's

Expert Take

Our analysis shows InetSoft distinguishes itself with its proprietary 'Data Block' technology, which allows B2B users to mash up disparate data sources without needing a pre-built data warehouse—a significant advantage for agile reporting. Research indicates it offers rare flexibility in licensing, providing both perpetual and subscription options, which is increasingly uncommon in the SaaS market. While the interface may feel less modern than some competitors, documented user reviews consistently praise the exceptional quality of support and the platform's ability to handle complex embedding scenarios.

Pros

  • Unique 'Data Block' mashup technology
  • Offers perpetual and subscription licensing
  • High-rated customer support (9.3/10)
  • Strong embedding and white-labeling
  • Transparent entry-level pricing

Cons

  • Interface less modern than Tableau
  • Steep learning curve for desktop designer
  • Smaller user community/ecosystem
  • Limited chart styling options
  • Complex setup for advanced mashups
4
Expert Score
9.5 / 10
617
146
SEAMLESS INTEGRATION
MULTI-LINGUAL SUPPORT

Telerik Embedded Reporting

Telerik Embedded Reporting
View Website
Telerik's Embedded Reporting tool is designed specifically for B2B applications, providing a comprehensive software solution that seamlessly integrates reporting capabilities like data visualization, charts, and dashboards into existing applications. This empowers users to become report creators, enhancing efficiency and decision-making processes in the business environment.
Telerik's Embedded Reporting tool is designed specifically for B2B applications, providing a comprehensive software solution that seamlessly integrates reporting capabilities like data visualization, charts, and dashboards into existing applications. This empowers users to become report creators, enhancing efficiency and decision-making processes in the business environment.
SEAMLESS INTEGRATION
MULTI-LINGUAL SUPPORT

Best for teams that are

  • .NET developers (Blazor, ASP.NET) building custom business applications
  • Teams needing pixel-perfect, printable reports like invoices or documents
  • Organizations preferring perpetual developer licensing over cloud subscriptions

Skip if

  • Non-technical business users wanting to build dashboards without IT help
  • Development teams not using the Microsoft .NET technology stack
  • Use cases requiring advanced interactive BI analytics rather than static reporting

Expert Take

Our analysis shows Telerik Embedded Reporting stands out for its royalty-free licensing model, which significantly reduces long-term costs for ISVs compared to per-user pricing models like Power BI. Research indicates it offers deep integration with the .NET ecosystem, allowing developers to embed full-featured reporting without forcing end-users onto a separate platform. While documented limitations exist regarding Linux rendering fidelity, the product's maturity and extensive export capabilities make it a top-tier choice for .NET-centric applications.

Pros

  • Royalty-free licensing per developer
  • Mature WYSIWYG Web Report Designer
  • Broad .NET (Core, Blazor, MVC) support
  • Exports to 15+ formats including Excel
  • Highly responsive technical support

Cons

  • Linux rendering fidelity issues (GDI+)
  • High memory usage for massive reports
  • ServiceStack implementation being deprecated
  • Steep learning curve for complex customization
  • No standalone designer for Linux yet
5
Expert Score
9.4 / 10
632
128
USER-FRIENDLY VISUALS

Tableau Business Intelligence

Tableau Business Intelligence
View Website
Tableau is a powerful business intelligence and analytics software that helps professionals in the B2B industry understand and visualize their data, leading to smarter business decisions. The ability to connect to almost any database, create visualizations with a simple drag and drop, and share insights with a click makes it an indispensable tool for businesses looking to leverage their data.
Tableau is a powerful business intelligence and analytics software that helps professionals in the B2B industry understand and visualize their data, leading to smarter business decisions. The ability to connect to almost any database, create visualizations with a simple drag and drop, and share insights with a click makes it an indispensable tool for businesses looking to leverage their data.
USER-FRIENDLY VISUALS

Best for teams that are

  • Large enterprises with an existing Tableau data culture and budget
  • Internal analytics teams needing complex, rich data visualizations
  • Organizations capable of supporting high-cost licensing for external users

Skip if

  • SaaS startups needing a low-cost, seamless white-label solution
  • Teams wanting a lightweight, native embedding experience (uses iframes)
  • Projects requiring unlimited external viewers without expensive licensing

Expert Take

Our analysis shows Tableau remains the gold standard for visual analytics, offering a depth of customization that few competitors can match. Research indicates that while the learning curve is steep, the payoff is an unmatched ability to visualize complex data relationships. With the integration of Salesforce's Einstein AI and the new Tableau Pulse, it successfully bridges the gap between deep analyst tools and accessible business metrics.

Pros

  • Industry-leading visualization capabilities
  • Deep Salesforce ecosystem integration
  • Extensive native data connector library
  • Robust enterprise security (PCI-DSS 4.0)
  • AI-powered insights with Tableau Pulse

Cons

  • Steep learning curve for beginners
  • High licensing and add-on costs
  • Performance lags with massive datasets
  • Complex server management for on-prem
  • Premium features require extra fees
6
Expert Score
9.3 / 10
625
135

NetSuite Embedded Reporting

NetSuite Embedded Reporting
View Website
NetSuite's Embedded Reporting solution is designed to empower non-technical users in B2B applications. It offers high-end visualizations and dashboards that enable easy data analysis, addressing the need for user-friendly, accessible data insights in the B2B industry.
NetSuite's Embedded Reporting solution is designed to empower non-technical users in B2B applications. It offers high-end visualizations and dashboards that enable easy data analysis, addressing the need for user-friendly, accessible data insights in the B2B industry.

Best for teams that are

  • Current NetSuite ERP users needing basic operational reporting
  • Finance teams requiring real-time access to live ERP data without exports
  • Users satisfied with standard, pre-built templates and simple KPIs

Skip if

  • Non-NetSuite users (functionality is tied to the ERP)
  • Teams needing to blend data from multiple non-NetSuite sources easily
  • Users requiring complex visualizations or fast performance on large datasets

Expert Take

Research indicates that SuiteAnalytics Workbook distinguishes itself by offering native multi-level joins across standard and custom records without requiring SQL knowledge. Our analysis shows that unlike external BI tools which require data extraction (ETL), this solution provides real-time visibility into operational data directly within the ERP. Based on documented features, the ability to pivot and chart live transaction data offers immediate value for finance and operations teams.

Pros

  • Included in base NetSuite license
  • Real-time data without sync delays
  • Native multi-level record joins
  • Drag-and-drop pivot tables
  • Drill-down to transaction details

Cons

  • Steep learning curve for beginners
  • Paid add-on for ODBC access
  • Export row limits and timeouts
  • Limited visualization types vs BI tools
  • Large text field sorting limits
7
Expert Score
9.2 / 10
590
150
NO-CODE INSIGHTS
REAL-TIME ANALYTICS

Metabase

Metabase
View Website
Metabase is an open-source business intelligence and embedded analytics tool, perfectly suited for B2B applications. It allows users to query data without writing code, providing invaluable insights in plain English. With its customizable reporting, it's a flexible solution for businesses needing industry-specific data analysis.
Metabase is an open-source business intelligence and embedded analytics tool, perfectly suited for B2B applications. It allows users to query data without writing code, providing invaluable insights in plain English. With its customizable reporting, it's a flexible solution for businesses needing industry-specific data analysis.
NO-CODE INSIGHTS
REAL-TIME ANALYTICS

Best for teams that are

  • Startups and SMBs needing quick, low-cost self-service analytics
  • Non-technical teams wanting to query data without knowing SQL
  • Developers needing an open-source option for basic embedding

Skip if

  • Enterprises requiring complex, pixel-perfect reporting or deep customization
  • SaaS applications needing a fully white-labeled solution without Enterprise costs
  • Use cases requiring advanced data modeling or complex data blending

Expert Take

Our analysis shows Metabase uniquely bridges the gap between technical analysts and business users. Research indicates it is one of the fastest BI tools to deploy, with a robust open-source tier that offers genuine value before requiring payment. Based on documented features, its ability to handle both SQL and NoSQL data sources natively makes it a versatile choice for modern data stacks, while its SOC 2 Type II compliance ensures it meets enterprise security standards.

Pros

  • Intuitive UI for non-technical users
  • Robust free open-source version
  • Fast setup (Docker/Cloud) in minutes
  • Native support for NoSQL (MongoDB)
  • SOC 2 Type II compliant

Cons

  • Performance lags on large datasets
  • Pro plan is a steep price jump
  • No pixel-perfect report formatting
  • Interactive embedding is expensive
  • Limited support for free tier

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1 icCube Embedded Analytics
No No Contact for trial No Yes Email/Ticket only Not specified Custom integrations only Yes Contact for pricing
2 m-Power Embedded BI
No No Contact for trial No Yes Email/Ticket only Not specified Custom integrations only Yes Custom pricing
3 InetSoft B2B Dashboard Reporting
No No Contact for trial No Yes Email/Ticket only Not specified Custom integrations only Enterprise plans only Contact for pricing
4 Telerik Embedded Reporting
No No Contact for trial No Yes Email/Ticket only Not specified Custom integrations only Yes Contact for pricing
5 Tableau Business Intelligence
Yes No Yes - 14 days Yes Yes Yes Both Salesforce, Google Analytics, Microsoft 365 Yes $70/user/month
6 NetSuite Embedded Reporting
No No Contact for trial No Yes Email/Ticket only Not specified Custom integrations only Yes Contact for pricing
7 Metabase
Web-only Yes No No Yes No Not specified Google Analytics, MySQL, PostgreSQL Enterprise plans only Free
1

icCube Embedded Analytics

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Custom integrations only
Supports SSO
Yes
Starting Price
Contact for pricing
2

m-Power Embedded BI

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Custom integrations only
Supports SSO
Yes
Starting Price
Custom pricing
3

InetSoft B2B Dashboard Reporting

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Custom integrations only
Supports SSO
Enterprise plans only
Starting Price
Contact for pricing
4

Telerik Embedded Reporting

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Custom integrations only
Supports SSO
Yes
Starting Price
Contact for pricing
5

Tableau Business Intelligence

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Both
Popular Integrations
Salesforce, Google Analytics, Microsoft 365
Supports SSO
Yes
Starting Price
$70/user/month
6

NetSuite Embedded Reporting

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Custom integrations only
Supports SSO
Yes
Starting Price
Contact for pricing
7

Metabase

Has Mobile App
Web-only
Has Free Plan
Yes
Has Free Trial
No
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
No
SOC 2 or ISO Certified
Not specified
Popular Integrations
Google Analytics, MySQL, PostgreSQL
Supports SSO
Enterprise plans only
Starting Price
Free

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How We Rank Products

Our Evaluation Process

The selection and ranking of embedded reporting tools for B2B applications were based on an objective analysis of several key factors, including product specifications, features, customer reviews, and ratings. Important considerations for this category included ease of integration, customization options, scalability, and the robustness of analytics capabilities, as these are critical for businesses seeking to embed reporting solutions. The research methodology involved a thorough comparison of the products using data from industry reviews and customer feedback, along with an evaluation of the price-to-value ratio to ensure that each tool meets the needs of B2B applications effectively.

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Score Breakdown

0.0 / 10

What This Award Means