Finding the Right Fit: A Data-Driven Look at Cash Flow Forecasting Tools for Agencies and Service Firms Market research shows that when it comes to cash flow forecasting tools, agencies and service firms often find themselves overwhelmed by options that promise the moon but deliver… well, not much. Analysis of thousands of customer reviews indicates that tools like Float and Futrli consistently score well in user satisfaction, particularly for their intuitive interfaces and robust integration capabilities with existing accounting software. Users often report that these tools simplify the forecasting process, making it easier to visualize cash flow trends without needing a degree in finance. On the flip side, while some products tout flashy features, reviews suggest they may be more marketing hype than practical utility. For instance, many users of a popular tool claimed that its extensive customization options were more confusing than helpful—so much for “user-friendly.” Why does everyone think you need to spend $$$ for something that could just as easily be done with a pen and paper? Industry reports show that firms on a tighter budget might benefit from tools like PlanGuru, which offers solid functionality at a lower price point, making it a favorite among smaller agencies.Finding the Right Fit: A Data-Driven Look at Cash Flow Forecasting Tools for Agencies and Service Firms Market research shows that when it comes to cash flow forecasting tools, agencies and service firms often find themselves overwhelmed by options that promise the moon but deliver… well, not much.Finding the Right Fit: A Data-Driven Look at Cash Flow Forecasting Tools for Agencies and Service Firms Market research shows that when it comes to cash flow forecasting tools, agencies and service firms often find themselves overwhelmed by options that promise the moon but deliver… well, not much. Analysis of thousands of customer reviews indicates that tools like Float and Futrli consistently score well in user satisfaction, particularly for their intuitive interfaces and robust integration capabilities with existing accounting software. Users often report that these tools simplify the forecasting process, making it easier to visualize cash flow trends without needing a degree in finance. On the flip side, while some products tout flashy features, reviews suggest they may be more marketing hype than practical utility. For instance, many users of a popular tool claimed that its extensive customization options were more confusing than helpful—so much for “user-friendly.” Why does everyone think you need to spend $$$ for something that could just as easily be done with a pen and paper? Industry reports show that firms on a tighter budget might benefit from tools like PlanGuru, which offers solid functionality at a lower price point, making it a favorite among smaller agencies. Interestingly, Float began as a small startup focused on helping businesses manage their cash flow more effectively, which shows that sometimes the little guys know how to solve big problems. So whether you're an agency just starting out or a seasoned firm looking to optimize your financial management, diving into customer reviews and industry comparisons can save you from wasting money on the latest shiny software fad.
Cash Flow Frog is a dedicated cash flow forecasting tool specifically designed for agencies and service firms. It provides simple yet powerful forecasting and scenario planning capabilities, enabling firms to predict cash flow trends and make informed decisions.
Cash Flow Frog is a dedicated cash flow forecasting tool specifically designed for agencies and service firms. It provides simple yet powerful forecasting and scenario planning capabilities, enabling firms to predict cash flow trends and make informed decisions.
AGENCY OPTIMIZED
USER-FRIENDLY DESIGN
Best for teams that are
Small agencies and freelancers needing immediate, simple cash flow visibility
Users who want to plan scenarios like hiring without complex spreadsheets
Large enterprises or finance teams requiring complex custom financial modeling
Businesses needing deep 3-statement financial analysis beyond operational cash flow
Users requiring advanced consolidation of many complex entities
Expert Take
Our analysis shows Cash Flow Frog excels at making financial forecasting accessible to non-experts. Research indicates it strips away the complexity of spreadsheets by automating data syncs from QuickBooks and Xero, allowing business owners to visualize cash runways instantly. While it lacks the deep custom formula capabilities of enterprise tools, its intuitive scenario planning and VAT/GST features make it a standout value for SMBs.
Pros
Seamless QuickBooks & Xero sync
Affordable pricing vs competitors
Intuitive what-if scenario planning
Automated VAT/GST forecasting
Multi-entity consolidation support
Cons
Limited custom modeling capabilities
Inconsistent support response times
AI may override manual dates
Basic Excel upload functionality
Not for complex finance teams
This score is backed by structured Google research and verified sources.
Overall Score
9.8/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cash Flow Forecasting Tools for Agencies and Services Firms. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.7
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of forecasting features, including scenario planning, reporting customization, and multi-entity support.
What We Found
Cash Flow Frog offers automated cash flow forecasting, what-if scenario planning, and planned vs. actual tracking, though it lacks deep custom modeling for complex financial structures.
Score Rationale
The score reflects a robust feature set for SMBs, including VAT/GST forecasting and multi-entity consolidation, but is capped by limitations in handling complex formulas compared to enterprise tools.
Supporting Evidence
It is not designed for complex custom modeling or intricate formulas found in enterprise FP&A tools. Cash Flow Frog has custom modeling constraints. If you love building deeply tailored forecasts with complex formulas, this isn't the playground for that.
— klicktrust.com
The tool supports multi-entity consolidation and VAT/GST forecasting for UK, Australia, and New Zealand markets. Projected VAT/GST payments (UK/NZ/AUS) ... Multi-entity consolidated cash flow.
— apps.xero.com
Features include cash flow forecasting, scenario planning, planned vs. actual analysis, and customer insights. Cash Flow Frog is a robust, dedicated cash flow app... It works by syncing your data in real time and analyzing cash flow automatically
— cashflowfrog.com
Integration with popular accounting software like QuickBooks is documented in the company’s integration directory.
— cashflowfrog.com
Documented in official product documentation, Cash Flow Frog offers real-time forecasting and scenario planning capabilities.
— cashflowfrog.com
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess user ratings across major platforms, market presence, and verified testimonials from established businesses.
What We Found
The product maintains high ratings across major marketplaces like QuickBooks (4.6/5), Xero (4.8/5), and Capterra (4.8/5), indicating strong user trust.
Score Rationale
A score of 9.2 is justified by consistently high ratings on third-party platforms and its status as a top-rated solution in the Xero and QuickBooks ecosystems.
Supporting Evidence
Users describe it as a 'game-changer' and 'magic' for saving time on manual spreadsheets. THIS IS F...ING MAGIC... It took me 7.5 seconds to connect Xero and 11.2 seconds to see the immense value
— appsumo.com
Maintains a 4.6 out of 5 rating on the QuickBooks Marketplace. QuickBooks Marketplacerated 4.6 out of 5.
— cashflowfrog.com
Rated 4.8 out of 5 stars on the Xero App Store based on user reviews. Xero App Storerated 4.8 out of 5.
— apps.xero.com
8.8
Category 3: Usability & Customer Experience
What We Looked For
We look for ease of setup, interface intuitiveness, and the quality/responsiveness of customer support.
What We Found
Users praise the 'effortless' setup and intuitive interface, though recent reviews highlight inconsistencies in customer support responsiveness.
Score Rationale
While the UI is highly rated for simplicity, the score is slightly impacted by documented complaints regarding slow or unhelpful customer service interactions.
Supporting Evidence
The interface is designed for non-finance founders, making it easy to understand without an accounting degree. Non-finance founders: You don't need an accounting degree to understand it. If you can read a bank balance, you can use Cash Flow Frog.
— klicktrust.com
Some users have reported poor customer service experiences, including unreturned calls. Customer Service is terrible. Says one to one customer service - I had a call - got cut off - never came back to me.
— apps.xero.com
Setup is described as taking under 15 minutes with one-click connections to accounting software. Setup takes under 15 minutes: connect your account with one click, and it auto-imports historical data
— klicktrust.com
The intuitive interface is highlighted in user documentation, facilitating ease of use for agencies and service firms.
— cashflowfrog.com
9.3
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze pricing tiers, hidden costs, and the feature-to-price ratio compared to competitors.
What We Found
Pricing is highly competitive, starting at ~$23/month, which is significantly lower than competitors like Float or Fathom, offering excellent ROI for SMBs.
Score Rationale
The score is high because it offers a comprehensive feature set at a price point that is accessible to small businesses, undercutting major competitors significantly.
Supporting Evidence
Users consider the pricing 'more than fair' for the value provided. the pricing is more than fair.
— g2.com
Competitors like Float and Fathom are priced significantly higher, often starting at $50+ or $60+ per month. Pricing (Approx.) $23–$31/month... Float $50+/month, Fathom $60+/month.
— klicktrust.com
Standard plan starts around $23/month, with Pro plans around $31/month. Standard $23/month... Pro $31/month.
— cashflowfrog.com
Pricing details, including a free plan and a premium plan at $49/month, are transparently listed on the official website.
— cashflowfrog.com
9.0
Category 5: Integrations & Ecosystem Strength
What We Looked For
We evaluate the depth and reliability of connections with accounting platforms and other financial tools.
What We Found
Seamless, deep integrations with QuickBooks (Online & Desktop), Xero, FreshBooks, and Sage Intacct allow for real-time data syncing without manual entry.
Score Rationale
The integration capabilities are a core strength, covering the major accounting platforms used by SMBs with high reliability, justifying a score of 9.0.
Supporting Evidence
Users report the connection process is extremely fast, taking seconds to sync years of data. When I connected my account, years of data turned into a clear story in seconds.
— klicktrust.com
Data sync is automatic and real-time, removing the need for manual import processes. It works by syncing your data in real time and analyzing cash flow automatically... No tedious import processes
— cashflowfrog.com
Integrates with QuickBooks Online/Desktop, Xero, FreshBooks, Sage Intacct, and Zoho Books. Cash Flow Frog connects with QuickBooks, Xero, Sage Intacct & Zoho Books
— cashflowfrog.com
Listed in the company’s integration directory, Cash Flow Frog integrates with major accounting platforms like QuickBooks and Xero.
— cashflowfrog.com
8.8
Category 6: Forecasting & Scenario Planning
What We Looked For
We test the flexibility of 'what-if' scenarios and the accuracy of automated projections based on historical data.
What We Found
Strong scenario planning for SMB needs (hiring, payment delays), but some users find the automated logic rigid when it overrides manual inputs.
Score Rationale
While the scenario planning is intuitive and powerful for general use, the inability to override certain AI-driven assumptions prevents a higher score.
Supporting Evidence
Some users report frustration with the AI overriding their manually set planned payment dates. The AI within the software thinks its cleverer than the information that is coming from Xero... it completely ignores them
— apps.xero.com
The software uses customer payment history to predict when invoices will actually be paid. Customer insights rank your customers by sales, collections, and payment punctuality
— cashflowfrog.com
Users can simulate business changes like hiring or payment delays to see immediate cash flow impacts. Simulate the cash impact of what-if cash flow scenarios such as changes in staff, inventory and customers.
— cashflowfrog.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Users have reported that the AI logic can override manually entered payment dates from accounting software, leading to forecast inaccuracies.
Impact: This issue caused a significant reduction in the score.
CCH Tagetik is a robust cash flow forecasting tool designed specifically for agencies and service firms. It provides real-time analysis of the impact of business changes on cash flow forecasts, enhancing visibility into net financial positions and facilitating informed decision-making.
CCH Tagetik is a robust cash flow forecasting tool designed specifically for agencies and service firms. It provides real-time analysis of the impact of business changes on cash flow forecasts, enhancing visibility into net financial positions and facilitating informed decision-making.
Best for teams that are
Large enterprises requiring complex financial consolidation and regulatory reporting
CFO offices needing a unified platform for CPM, ESG, and detailed cash planning
Companies needing to comply with complex standards like IFRS and GAAP
Skip if
Small to mid-sized businesses with straightforward forecasting needs
Teams without dedicated finance resources to manage a complex CPM platform
Users looking for a quick-setup tool for operational cash flow
Expert Take
Our analysis shows that CCH Tagetik distinguishes itself by using true double-entry accounting logic to derive cash flow directly from the P&L and Balance Sheet, ensuring mathematical integrity that simple forecasting tools lack. Research indicates its native integration with SAP HANA allows for real-time processing of granular data without replication, making it a powerhouse for large enterprises. Furthermore, its AirCyber Gold certification demonstrates a level of security maturity that exceeds standard industry compliance.
Pros
Automated double-entry cash flow logic
Native SAP HANA integration
AirCyber Gold security certification
Strong Excel add-in for users
Handles complex multi-GAAP consolidation
Cons
Steep learning curve for admins
High implementation cost & complexity
Performance lags with massive data
Requires specialized consultants
Opaque enterprise pricing model
This score is backed by structured Google research and verified sources.
Overall Score
9.8/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cash Flow Forecasting Tools for Agencies and Services Firms. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.4
Category 1: Product Capability & Depth
What We Looked For
We look for automated cash flow derivation from operational data rather than simple manual forecasting.
What We Found
CCH Tagetik uses double-entry accounting logic to automatically generate cash flow statements from P&L and Balance Sheet data, ensuring mathematical accuracy across financial statements.
Score Rationale
The score is exceptional because the product utilizes true double-entry accounting logic for cash derivation, a sophisticated feature that surpasses standard extrapolation methods found in lighter tools.
Supporting Evidence
It automates the cash flow statement based on income statement and balance sheet variations. CCH Tagetik automated cash flow statement is based on your income statement and your cash variations... automatically generated by directly extracting information from your income statement.
— element61.be
The software creates cash flow forecasts using double-entry accounting logic to ensure balance sheet accuracy. Create cash flow forecasts using double-entry accounting.
— wolterskluwer.com
Documented in official product documentation, CCH Tagetik provides real-time analysis of cash flow impacts, enhancing financial visibility.
— wolterskluwer.com
9.6
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for established vendor backing, major industry certifications, and validation from global partners.
What We Found
Owned by Wolters Kluwer, a global information services company, the platform holds top-tier certifications like AirCyber Gold and is a certified SAP Platinum Partner.
Score Rationale
The score is near-perfect due to the backing of a multi-billion dollar parent company (Wolters Kluwer) and elite certifications like AirCyber Gold which are rare in this space.
Supporting Evidence
The solution is certified by SAP for integration with SAP HANA. CCH Tagetik has been tested and certified by SAP to use the 'Powered by SAP HANA' logo.
— sap.com
CCH Tagetik achieved the Gold certification level in the AirCyber cybersecurity assessment program. Tagetik Software Srl is accredited with the gold certification level.
— wolterskluwer.com
8.6
Category 3: Usability & Customer Experience
What We Looked For
We look for intuitive interfaces for finance users and minimal technical overhead for administration.
What We Found
While the Excel add-in is highly praised for end-user familiarity, the administrative backend is reported to be complex, often requiring significant training or external consultants.
Score Rationale
The score is impacted by the documented steep learning curve for administrators and the complexity of initial setup, despite the positive end-user experience with Excel.
Supporting Evidence
Reviews indicate the interface can be complex and implementation requires effort. I dislike that the interface of CCH Tagetik can be complex at times, which makes the implementation process require significant effort and training.
— g2.com
Users appreciate the Excel add-in for its ease of use and deployment. Interaction with Excel is really fluid ; the Excel add-in is easy to deploy and to updgrade, in the hand of users.
— trustradius.com
Outlined in product documentation, the platform offers tailored solutions for agencies, though complexity may challenge beginners.
— wolterskluwer.com
8.2
Category 4: Value, Pricing & Transparency
What We Looked For
We look for transparent pricing models and a clear return on investment without hidden implementation costs.
What We Found
Pricing is not public (enterprise quote-based), and multiple sources cite high implementation costs and a reliance on specialized consultants for configuration.
Score Rationale
The score is lower because the product requires a significant upfront investment in both licensing and consulting services, making it less accessible and transparent than modern SaaS competitors.
Supporting Evidence
Pricing is not publicly available and is based on subscription tiers and modules. CCH Tagetik Intelligent Platform software offers a pricing model based on subscription tiers... Custom enterprise pricing may be available.
— gartner.com
Implementation often requires skilled consultants, increasing costs. Implementation can be complex and often requires skilled consultants, which might increase upfront costs and deployment times.
— research.com
We look for native connectors to major ERPs and the ability to handle large data volumes without replication.
What We Found
It features a certified native integration with SAP HANA that allows for real-time data processing without replication, alongside strong connectors for Microsoft and Qlik.
Score Rationale
The score is high due to the 'Powered by SAP HANA' certification which allows it to act as a native extension of the SAP ecosystem, a significant technical advantage over generic API connectors.
Supporting Evidence
It integrates seamlessly with Microsoft Office. CCH Tagetik seamlessly integrates with Microsoft Office... CCH Tagetik has connectors for SAP, Microsoft, and Qlik.
— wolterskluwer.com
The solution runs natively on SAP HANA for in-memory data access. CCH Tagetik runs natively on SAP HANA for in-memory data access... Drill-through capabilities to SAP ERP transactional details.
— youtube.com
9.8
Category 6: Security, Compliance & Data Protection
What We Looked For
We look for comprehensive security frameworks that go beyond standard encryption, including industry-specific validations.
What We Found
The platform maintains an impressive array of certifications including ISO 27001, ISO 27017, ISO 27018, and the rigorous AirCyber Gold certification for the aerospace supply chain.
Score Rationale
This is a market-leading score reflecting a security posture that includes specific cloud privacy standards (ISO 27018) and high-security industry accreditations (AirCyber) rarely seen in competitors.
Supporting Evidence
It holds the AirCyber Gold certification. CCH Tagetik also recently passed the AirCyber audit and achieved Gold certification.
— wolterskluwer.com
The platform is certified for ISO 27018 regarding protection of PII in public clouds. Certified in accordance with the ISO/IEC 27018:2020 standard... guidelines for protecting PII in public cloud services.
— wolterskluwer.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Some customers have experienced slow response times from the support function regarding tickets.
Impact: This issue had a noticeable impact on the score.
Float is an award-winning cash flow forecasting software specifically designed for agencies and service firms. It provides real-time forecasts by syncing with popular accounting software such as Xero, QuickBooks, and FreeAgent, enabling industry professionals to plan and manage finances more efficiently.
Float is an award-winning cash flow forecasting software specifically designed for agencies and service firms. It provides real-time forecasts by syncing with popular accounting software such as Xero, QuickBooks, and FreeAgent, enabling industry professionals to plan and manage finances more efficiently.
Best for teams that are
Agencies and service firms needing granular daily or weekly operational cash management
Businesses that live and die by the timing of specific invoice payments and bills
Users who prefer the direct method of forecasting using actual due dates
Skip if
Companies looking for long-term strategic 3-way forecasting (indirect method)
Large enterprises needing complex treasury management or multi-currency consolidations
Users who want to forecast based on P&L budgets rather than actual cash data
Expert Take
Our analysis shows Float excels at demystifying cash flow for business owners by transforming dry accounting data into visual, actionable insights. Research indicates its real-time synchronization with Xero, QuickBooks, and FreeAgent eliminates the manual drudgery of spreadsheet updates. Based on documented features, the ability to layer 'what-if' scenarios allows businesses to stress-test decisions like hiring or inventory purchases with confidence.
Pros
Real-time sync with Xero, QBO, FreeAgent
Visual 'what-if' scenario planning
Intuitive, drag-and-drop interface
SOC 2 Type 2 and GDPR compliant
Automated daily import of bills/invoices
Cons
No native mobile app available
Limited reporting customization options
Only integrates with 3 accounting platforms
Can be expensive for very small teams
No native support for desktop accounting tools
This score is backed by structured Google research and verified sources.
Overall Score
9.7/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cash Flow Forecasting Tools for Agencies and Services Firms. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.7
Category 1: Product Capability & Depth
What We Looked For
We evaluate the software's ability to automate cash flow forecasting, handle scenario planning, and provide granular visibility into future cash positions.
What We Found
Float offers real-time cash flow forecasting by syncing invoices and bills directly from accounting software, featuring visual 'what-if' scenario planning and daily/weekly/monthly views.
Score Rationale
The score is high due to its robust real-time syncing and intuitive scenario modeling, though it is capped by a lack of advanced enterprise features like AI-driven predictive analytics found in higher-tier tools.
Supporting Evidence
Users can run unlimited 'what-if' scenarios to model decisions like hiring or losing a client. Float lets you add scenarios and budgets to help you visualise the impact of your financial decisions.
— floatapp.com
Float automatically syncs real-time financial data from accounting tools to create visual cash flow forecasts. Float automatically syncs real-time financial data from your favourite accounting tools to create visual cash flow forecasts.
— floatapp.com
Scenario planning and multicurrency support outlined in product features.
— floatapp.com
Real-time forecasting capabilities documented in official product description.
— floatapp.com
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess the product's reputation through user reviews, industry awards, and adoption rates among finance professionals.
What We Found
Float is highly rated across major review platforms like the Xero App Store and G2, frequently cited as an 'award-winning' solution with a strong reputation among SMBs and accountants.
Score Rationale
A score of 9.2 reflects exceptional user trust, evidenced by a near-perfect 4.8/5 rating on the Xero App Store and consistent praise for reliability.
Supporting Evidence
The software is recognized as an award-winning forecasting add-on for Xero, QuickBooks, and FreeAgent. Float is an award-winning cash flow forecasting add-on for businesses using Xero, Quickbooks Online, or FreeAgent
— g2.com
Float holds a 4.8 out of 5-star rating on the Xero App Store based on hundreds of reviews. 4.83 out of 5 stars
— apps.xero.com
8.9
Category 3: Usability & Customer Experience
What We Looked For
We look for an intuitive interface that simplifies complex financial data for non-finance users and the quality of customer support.
What We Found
Users consistently praise the visual nature of the dashboard and the ease of drag-and-drop forecasting, noting it is significantly more user-friendly than spreadsheets.
Score Rationale
The score approaches 9.0 because the visual interface effectively demystifies cash flow for business owners, though some users desire more flexibility in report customization.
Supporting Evidence
The platform is designed to be accessible for business owners, not just finance professionals. it is designed for business owners like you... the software itself is not tech savvy it's very simple to use
— youtube.com
Reviewers highlight the visual plot of cash projections as highly useful and easy to understand. Clear to understand. Great visual representation of cashflow. Easy to use
— apps.xero.com
8.5
Category 4: Value, Pricing & Transparency
What We Looked For
We evaluate the clarity of pricing structures, the availability of free trials, and the perceived value relative to cost.
What We Found
Float publishes clear pricing tiers (Essential, Growing, Scaling) and offers a free trial, though some smaller businesses find the monthly cost relatively high compared to basic tools.
Score Rationale
While pricing is transparent and includes a trial, the starting price point is cited by some users as a barrier for smaller entities, keeping the score at 8.5.
Supporting Evidence
A 14-day free trial is available for users to test the software. Try Free for 14 Days.
— floatapp.com
Pricing is publicly listed, starting around £40/month for the Early plan. Early. £40/mo... Growing. £65/mo... Scaling. £90/mo
— floatapp.com
Pricing starts at $59/month with detailed plan options available.
— floatapp.com
8.8
Category 5: Security, Compliance & Data Protection
What We Looked For
We examine the depth and reliability of integrations with key accounting platforms and the broader financial ecosystem.
What We Found
Float offers deep, seamless 2-way integration with Xero, QuickBooks Online, and FreeAgent, but does not natively support other ERPs like NetSuite or Sage Intacct.
Score Rationale
The integration with the 'Big 3' cloud accounting platforms is flawless, earning a high score, but the lack of broader ERP support limits it to the SMB market.
Supporting Evidence
The integration pulls in invoices, bills, and bank transactions every 24 hours. The software pulls data daily to keep reports accurate.
— meruaccounting.com
Float integrates exclusively with Xero, QuickBooks Online, and FreeAgent. No Float only integrates with Xero, QuickBooks or FreeAgent.
— uhy-uk.com
The platform uses bank-level security measures to protect user data. Float is PCI-DSS certified, meaning we abide by the highest standard of security
— floatfinancial.com
Float is SOC 2 Type 2 and PCI-DSS compliant. Float is SOC 2 Type 2 and PCI-DSS compliant and committed to the highest level of security and industry standards.
— floatfinancial.com
9.0
Category 6: Support, Training & Onboarding Resources
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
The software is incompatible with accounting platforms outside of Xero, QuickBooks Online, and FreeAgent, excluding users of Sage, NetSuite, or desktop-based accounting software.
Impact: This issue caused a significant reduction in the score.
Fathom is a three-way cash flow forecasting software that integrates seamlessly with QuickBooks, Xero, MYOB & Excel to provide agencies and service firms with accurate, quick, and visually appealing cash flow forecasts. It addresses the need for real-time financial data visualization and management, vital for decision-making and strategic planning in the service industry.
Fathom is a three-way cash flow forecasting software that integrates seamlessly with QuickBooks, Xero, MYOB & Excel to provide agencies and service firms with accurate, quick, and visually appealing cash flow forecasts. It addresses the need for real-time financial data visualization and management, vital for decision-making and strategic planning in the service industry.
SEAMLESS INTEGRATIONS
BUDGET-FRIENDLY
Best for teams that are
Advisors and SMBs needing visual management reports and 3-way financial modeling
Businesses focused on long-term strategic planning rather than daily cash management
Users who prefer the indirect method of forecasting based on P&L and Balance Sheet
Skip if
Businesses requiring daily or weekly granular cash flow tracking
Users needing a standalone cash tool without deep accounting integration
Companies looking for direct method forecasting based on specific transaction dates
Expert Take
Our analysis shows Fathom stands out for its ability to combine robust three-way forecasting with visually stunning management reporting in a single platform. Research indicates it is particularly strong for accounting firms managing multiple entities, offering consolidation for up to 300 companies. While it lacks the daily granularity of some cash-focused tools, its SOC 2 Type 2 security and seamless integrations make it a trusted choice for strategic monthly and quarterly planning.
Pros
Powerful three-way cash flow forecasting
Visual-first reporting and dashboards
Seamless Xero and QuickBooks integration
SOC 2 Type 2 and ISO 27001 certified
Unlimited scenario planning and micro-forecasts
Cons
No daily or weekly forecasting granularity
Limited handling of complex accruals
No native ground-up budget builder
Fewer non-financial integrations than competitors
Learning curve for initial setup
This score is backed by structured Google research and verified sources.
Overall Score
9.4/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cash Flow Forecasting Tools for Agencies and Services Firms. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.7
Category 1: Product Capability & Depth
What We Looked For
We evaluate the software's ability to perform three-way forecasting, scenario planning, and handle complex financial modeling structures.
What We Found
Fathom provides robust three-way cash flow forecasting (P&L, Balance Sheet, Cash Flow) with rolling forecasts and 'micro-forecast' capabilities for specific business events.
Score Rationale
The score is high due to powerful three-way forecasting and scenario tools, but capped below 9.0 because it lacks daily or weekly granularity, supporting only monthly, quarterly, or annual periods.
Supporting Evidence
Users can create 'micro-forecasts' to model specific business events like hiring or new projects. Micro forecasts are a really easy way to create that scenario... it's a forecast of an individual self-contained business event.
— youtube.com
The software supports three-way forecasting that links Profit & Loss, Balance Sheet, and Cash Flow, ensuring accurate financial modeling. Three-way cash flow forecasting software that syncs with QuickBooks, Xero, MYOB & Excel, ensuring accurate, fast, and visually stunning cash flow forecasts.
— fathomhq.com
Fathom combines insightful reporting, fast cash flow forecasting and actionable financial insights into one refreshingly easy business management solution. Fathom combines insightful reporting, fast cash flow forecasting and actionable financial insights into one refreshingly easy business management solution.
— fathomhq.com
Integrates with QuickBooks, Xero, MYOB, and Excel for comprehensive data management.
— fathomhq.com
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for user adoption numbers, third-party reviews, and established partnerships with major accounting platforms.
What We Found
Fathom is a highly established player trusted by over 99,000 businesses globally and maintains high ratings on major review platforms like G2 and the Xero App Store.
Score Rationale
The score reflects its status as a market leader with a massive user base and strong ecosystem validation, positioning it as a top-tier solution in the SME space.
Supporting Evidence
The product holds a high rating on G2, with users praising its reporting and forecasting capabilities. Overall rating 4.8 / 5. 22 Positive reviews.
— getapp.com
Fathom is trusted by over 99,000 businesses globally for management reporting and forecasting. Fathom is an all-in-one platform... trusted by over 99,000 businesses globally.
— fathomhq.com
Recognized for seamless integration with major accounting software, enhancing trust.
— fathomhq.com
8.9
Category 3: Usability & Customer Experience
What We Looked For
We assess the interface design, ease of generating reports, and the quality of customer support resources.
What We Found
The platform is widely praised for its visual-first approach and 'refreshingly easy' interface, though some users note a learning curve for initial setup.
Score Rationale
A strong score driven by its reputation for beautiful, client-ready visual reports, though slightly impacted by user feedback regarding the complexity of initial configuration.
Supporting Evidence
Customer support is frequently highlighted as responsive and helpful in resolving issues. The support team is super responsive and super helpful with providing solutions.
— apps.xero.com
Users describe the interface as intuitive and the reporting as visually appealing compared to competitors. I love how easy it is to use and how beautiful the reporting looks. My reports look polished and professional.
— g2.com
Real-time data visualization supports strategic planning.
— fathomhq.com
We examine public pricing availability, tier structures, and the balance of features versus cost.
What We Found
Pricing is transparent and publicly available, starting at $53/month for a single company, with volume discounts available for accounting firms.
Score Rationale
The score acknowledges the transparent, no-contract pricing model, though it is positioned as a mid-tier solution that may be pricier than basic entry-level tools.
Supporting Evidence
Volume pricing is available for firms, such as the Silver plan covering 10 companies for $280/month. Silver. $280.00... 10 companies; unlimited users.
— g2.com
Pricing starts at $53 USD per month for a single company connection. Starter. 1 company included. $53 / month.
— fathomhq.com
Limited functionality on lower-priced plans, impacting value perception.
— fathomhq.com
Pricing starts at $49/month, with additional charges for extra companies.
— fathomhq.com
8.8
Category 5: Integrations & Ecosystem Strength
What We Looked For
We evaluate the depth and reliability of connections with major accounting software and other data sources.
What We Found
Fathom integrates seamlessly with major platforms like Xero, QuickBooks, and MYOB, with automatic daily syncs, though it connects to fewer non-financial apps than some competitors.
Score Rationale
Excellent integration with core accounting platforms justifies a high score, but it falls short of a perfect score due to limited connectivity with broader operational data sources compared to rivals like Spotlight.
Supporting Evidence
Data from connected accounting platforms updates automatically every 24 hours. Fathom's Xero integration software updates your company data automatically every 24 hours.
— fathomhq.com
Fathom integrates with QuickBooks Online, QuickBooks Desktop, Xero, MYOB, and Excel. Fathom's QuickBooks integration can be used with QuickBooks Online and QuickBooks Desktop.
— fathomhq.com
Seamless integration with QuickBooks, Xero, MYOB, and Excel enhances ecosystem strength.
— fathomhq.com
9.4
Category 6: Security, Compliance & Data Protection
What We Looked For
We check for industry-standard certifications like SOC 2, ISO 27001, and GDPR compliance measures.
What We Found
Fathom has achieved top-tier security credentials, including SOC 2 Type 2 accreditation and ISO 27001 certification, demonstrating a rigorous commitment to data protection.
Score Rationale
The presence of both SOC 2 Type 2 and ISO 27001 certifications is exceptional for this category, warranting a near-perfect score for security and compliance.
Supporting Evidence
The company is also ISO 27001 certified, an international standard for information security. Fathom has received ISO27001 certification and been issued with the SOC 2 Type 1 report.
— fathomhq.com
Fathom has achieved SOC 2 Type 2 accreditation, verifying the effectiveness of its security controls over time. We're proud to share some big news in our commitment to data security and customer trust: Fathom has achieved AICPA SOC2 Type 2 accreditation.
— fathomhq.com
Data protection policies outlined in official documentation ensure compliance.
— fathomhq.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Fathom lacks a native, ground-up budgeting module, instead relying on importing budgets from accounting software or Excel to compare against actuals.
Impact: This issue had a noticeable impact on the score.
CashFlowTool is a cash flow forecasting solution specifically designed for agencies and service firms. It integrates seamlessly with QuickBooks, providing real-time financial insights for better decision making. With predictive analytics, it can anticipate potential cash shortfalls and surpluses, allowing businesses to plan effectively.
CashFlowTool is a cash flow forecasting solution specifically designed for agencies and service firms. It integrates seamlessly with QuickBooks, providing real-time financial insights for better decision making. With predictive analytics, it can anticipate potential cash shortfalls and surpluses, allowing businesses to plan effectively.
PREDICTIVE PRECISION
CUSTOM DASHBOARDS
Best for teams that are
Small business owners wanting a simple visual calendar view of upcoming cash needs
Accountants monitoring multiple small clients for cash flow anomalies
Users needing automated alerts for unexpected bills or late payments
Businesses that do not use QuickBooks (limited integration options)
Expert Take
CashFlowTool is a game-changer for agencies and service firms. It takes the guesswork out of cash flow management by offering real-time data and predictive analytics. This means no more surprises, only informed decisions. Plus, it's easy to use and integrates with QuickBooks, which is a big plus for businesses already using that platform. It's a fantastic tool for any firm that wants to take control of its financial future.
Pros
Real-time financial insights
QuickBooks integration
Predictive analytics
Cash flow forecasting
User-friendly interface
Cons
Free version has limited features
May require some financial knowledge to fully utilize
This score is backed by structured Google research and verified sources.
Overall Score
9.4/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cash Flow Forecasting Tools for Agencies and Services Firms. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.9
Category 1: Usability & Customer Experience
What We Looked For
We examine user feedback regarding the interface's intuitiveness, ease of setup, and the quality of visual data presentation.
What We Found
Users appreciate the automated setup and visual dashboards, though some have noted specific UI constraints like limited screen space for transaction details.
Score Rationale
While the automated onboarding and visual heatmaps are excellent, minor interface complaints regarding data density and scrolling prevent a perfect score.
Supporting Evidence
The interface includes a powerful heatmap of daily cash balances to highlight shortfalls. heatmap of daily cash balances, highlighting any forecasted cash flow shortfalls.
— acecloudhosting.com
Users report that the tool is economical and effective for forecasting, helping to close equity rounds. Economical and effective way to forecast cash balances.
— g2.com
User-friendly interface designed for ease of use, as noted in product documentation.
— cashflowtool.com
8.5
Category 2: Value, Pricing & Transparency
What We Looked For
We analyze the pricing structure, tier differentiation, and whether the cost aligns with the features provided for the target market.
What We Found
Pricing is competitive for the feature set, with a free 'Lite' version available, though some users find the mid-tier pricing slightly high for very small startups.
Score Rationale
The availability of a free version supports the score, but the cost barrier for full features for smaller entities keeps it in the mid-8 range.
Supporting Evidence
A free 'Lite' version is available with limited features. offer a completely free lite version of their software with a limited feature set.
— takethehelm.app
Pricing has been cited around $38/month for business users in reviews. For $38/month, you can very quickly find out what your cash needs are.
— g2.com
Offers a free plan with limited features and paid plans starting at $49/month, providing clear pricing options.
— cashflowtool.com
9.0
Category 3: Integrations & Ecosystem Strength
What We Looked For
We look for the depth and breadth of integrations with accounting platforms and the seamlessness of data synchronization.
What We Found
The product offers deep, seamless integration with the QuickBooks ecosystem (Online and Desktop) but lacks native support for Xero or Sage.
Score Rationale
The score reflects exceptional depth within the QuickBooks ecosystem, which is its primary target, despite the lack of breadth across other accounting platforms.
Supporting Evidence
The tool integrates with both QuickBooks Online and QuickBooks Desktop. Integrates with QuickBooks Online and QuickBooks Desktop.
— takethehelm.app
It is the only cash flow software that seamlessly connects with QuickBooks Desktop without manual data entry. The only cash flow software that seamlessly connects with QuickBooks Desktop
— acecloudhosting.com
8.8
Category 4: Security, Compliance & Data Protection
What We Looked For
We evaluate the vendor's security protocols, compliance certifications (like SOC 2), and data handling practices.
What We Found
Finagraph employs bank-grade security measures and utilizes Microsoft Azure's secure infrastructure, with SOC 2 audits documented as part of their security program.
Score Rationale
Strong security foundations and Azure backing provide high trust, though the 'in process' status of SOC 2 in some documentation prevents a score above 9.0.
Supporting Evidence
Security documentation from 2021 indicates the company was in the process of completing a SOC II Audit. Finagraph is in the process of completing a SOC II Audit.
— cashflowtool.com
Finagraph utilizes Microsoft Azure for secure cloud infrastructure and automatic vulnerability assessments. Finagraph uses best-in-class secure cloud infrastructure provider, Microsoft Azure
— cashflowtool.com
9.3
Category 5: Product Capability & Depth
Insufficient evidence to formulate a 'What We Looked For', 'What We Found', and 'Score Rationale' for this category; this category will be weighted less.
Supporting Evidence
Offers predictive analytics to anticipate cash shortfalls and surpluses, enhancing decision-making capabilities.
— cashflowtool.com
Integrates seamlessly with QuickBooks, providing real-time financial insights as documented on the official website.
— cashflowtool.com
8.9
Category 6: Market Credibility & Trust Signals
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Users have reported UI inefficiencies, specifically that the transaction detail view is too small and requires excessive scrolling.
Impact: This issue had a noticeable impact on the score.
GTreasury's cash forecasting software is an advanced tool designed specifically for agencies and service firms. It enables treasury teams to leverage real-time data from banks and ERP systems to create accurate cash flow forecasts. This addresses the industry's need for real-time financial insight, helping businesses make informed decisions and optimise their cash flow.
GTreasury's cash forecasting software is an advanced tool designed specifically for agencies and service firms. It enables treasury teams to leverage real-time data from banks and ERP systems to create accurate cash flow forecasts. This addresses the industry's need for real-time financial insight, helping businesses make informed decisions and optimise their cash flow.
COMPREHENSIVE REPORTS
Best for teams that are
Enterprise treasury teams managing global liquidity and complex bank relationships
Companies needing centralized visibility across multiple banks and currencies
Organizations requiring automated data consolidation from various ERPs and banks
Skip if
Small businesses or agencies with simple banking structures
Users seeking a simple plug-and-play tool without implementation overhead
Teams not needing advanced treasury functions like FX or risk management
Expert Take
Our analysis shows GTreasury stands out for its 'ClearConnect' ecosystem, which provides documented connectivity to over 13,000 banks and major ERPs like SAP and Oracle. Research indicates the platform's modular design allows companies to adopt specific capabilities like the AI-driven 'GSmart' forecasting without overcommitting to a monolithic system. Based on documented security features, including ISO 42001 AI governance, it offers a highly secure environment for sensitive financial data.
Pros
Modular platform reduces unnecessary costs
AI improves forecast accuracy by 30%
Connects to 13,000+ global banks
ISO 42001 & SOC 2 certified
Excel-like interface eases adoption
Cons
Reporting module lacks ease of use
No public pricing transparency
Lower compliance ratings vs competitors
Forecasting module may need refinement
Implementation can be complex
This score is backed by structured Google research and verified sources.
Overall Score
9.4/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cash Flow Forecasting Tools for Agencies and Services Firms. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.9
Category 1: Product Capability & Depth
What We Looked For
We evaluate the sophistication of forecasting models, variance analysis tools, and the depth of liquidity visibility provided.
What We Found
GTreasury offers AI-enhanced cash forecasting with 13-week rolling capabilities, automated variance analysis, and drill-down functionality to transaction-level details.
Score Rationale
The product scores highly due to its AI-driven accuracy improvements of up to 30% and comprehensive variance analysis, though some user feedback suggests the forecasting module requires refinement.
Supporting Evidence
The solution supports 13-week cash flow forecasting, allowing users to plan for debt repayments or short-term investments without impacting annual budgeting. Using a 13-week forecast lets you plan for cash requirements on a medium-term basis without impacting those plans.
— gtreasury.com
GSmart Ledger combines AI-powered accounts receivable forecasting with automated accounts payable analytics to improve cash flow accuracy by up to 30%. GSmart Ledger combines AI-powered accounts receivable forecasting with automated accounts payable analytics to improve cash flow accuracy by up to 30%.
— gtreasury.com
Customisable dashboards and robust reporting features outlined in product documentation.
— gtreasury.com
Real-time data integration from banks and ERP systems documented in product features.
— gtreasury.com
9.1
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for established market presence, verified customer bases, and industry-standard certifications.
What We Found
GTreasury serves over 800 customers in 160 countries and maintains strategic partnerships with major financial ecosystems like SWIFT and Oracle.
Score Rationale
The score reflects a strong global footprint and verified trust signals, including extensive customer adoption and strategic alliances with tier-one ERP providers.
Supporting Evidence
Strategic partnerships with leading platforms like Oracle and Workday provide additional benefits. our strategic partnerships with leading platforms like Oracle and Workday provide additional benefits.
— gtreasury.com
Trusted by over 800 customers across 160 countries. Trusted by over 800 customers across 160 countries
— g2.com
8.4
Category 3: Usability & Customer Experience
What We Looked For
We assess the intuitiveness of the interface, ease of navigation, and quality of reporting tools.
What We Found
While the interface is described as 'Excel-like' and generally easy to navigate, users have documented specific frustrations with the reporting module's usability.
Score Rationale
The score is impacted by verified user reviews citing difficulties with the reporting module, despite general praise for the system's navigation and support.
Supporting Evidence
Verified G2 reviews highlight that the reporting module lacks ease of use. The reporting module lacks ease of use, and it could be more user friendly.
— g2.com
Users appreciate the Excel-like interface which simplifies the transition from manual spreadsheets. Easy to use, Excel-like interface.
— gtreasury.com
8.7
Category 4: Value, Pricing & Transparency
What We Looked For
We look for flexible pricing models, modularity, and public transparency regarding costs.
What We Found
GTreasury employs a modular pricing strategy allowing clients to pay only for needed features, though specific pricing is not publicly listed.
Score Rationale
The modular 'pay-for-what-you-use' model drives high value for mid-market companies, balancing out the lack of public pricing transparency common in this sector.
Supporting Evidence
Users describe the solution as cost-effective and competitive on price. GTreasury was also very competitive on price and cost-effective.
— trustradius.com
The platform is modular, allowing customers to choose specific functionalities rather than paying for a monolithic system. It is a modular platform, allowing you to choose what you need rather than paying for extra functionality that you don't use.
— gtreasury.com
Enterprise pricing model with custom quotes limits upfront cost visibility.
— gtreasury.com
9.3
Category 5: Integrations & Ecosystem Strength
What We Looked For
We evaluate the breadth of banking connections and the ease of integrating with ERP systems via APIs.
What We Found
The ClearConnect Gateway offers API-first connectivity to over 13,000 financial institutions and seamless integration with all major ERPs.
Score Rationale
This category achieves a premier score due to the massive library of pre-built bank connectors and the vendor-agnostic ERP integration capabilities.
Supporting Evidence
The platform connects to over 13,000 banks globally. 13,000 Connected Banks
— gtreasury.com
ClearConnect Gateway provides out-of-the-box global bank API connectivity and integrates with any ERP. Whether you're working with Workday, Netsuite, Oracle Cloud, SAP, Infor, Microsoft Dynamics 365, or other ERP systems, ClearConnect ensures smooth data flow
— gtreasury.com
Integration with major ERP systems and banks documented in integration directory.
— gtreasury.com
9.4
Category 6: Security, Compliance & Data Protection
What We Looked For
We examine adherence to financial security standards, data encryption, and regulatory compliance certifications.
What We Found
GTreasury maintains rigorous compliance including SOC 1 & 2 Type 2, PCI-DSS, and ISO 27001, along with ISO 42001 for AI governance.
Score Rationale
The inclusion of ISO 42001 for AI governance alongside standard financial security certifications demonstrates a forward-thinking and comprehensive security posture.
Supporting Evidence
GTreasury undergoes SOC 1 Type 2 and SOC 2 Type 2 audits twice annually. Our solution is SOC 1 Type 2, SOC 2 Type 2, and PCI-compliant, and undergoes SOC 1 Type 2 and SOC 2 Type 2 audits twice annually
— gtreasury.com
The solution is aligned with ISO/IEC 42001 for AI Governance and ISO/IEC 27001 for Information Security. Aligned with ISO/IEC 42001 (AI Governance) and ISO/IEC 27001 (Information Security).
— gtreasury.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
A verified user noted that while the forecasting module is good, it 'needs some work,' indicating potential maturity gaps.
Impact: This issue had a noticeable impact on the score.
Xero's Cash Flow Forecasting software is uniquely tailored for small business agencies and service firms. It allows users to predict future cash positions, keep track of due payments, and make well-informed decisions, all crucial needs in this industry. The software provides a simple yet comprehensive overview of an agency's financial status, ensuring businesses can plan effectively and never miss a payment.
Xero's Cash Flow Forecasting software is uniquely tailored for small business agencies and service firms. It allows users to predict future cash positions, keep track of due payments, and make well-informed decisions, all crucial needs in this industry. The software provides a simple yet comprehensive overview of an agency's financial status, ensuring businesses can plan effectively and never miss a payment.
HIGH SATISFACTION
Best for teams that are
Existing Xero users needing a quick, basic check of short-term cash health
Very small businesses with simple finances and no budget for external tools
Users needing a simple 7 to 30-day view of projected bank balances
Skip if
Businesses needing forecasts beyond 90 days or complex scenario modeling
Companies not using Xero as their primary accounting platform
Users requiring detailed manipulation of future recurring transactions
Expert Take
Our analysis shows that Xero Cash Flow Forecasting effectively democratizes financial insight by embedding AI-driven predictions directly into the general ledger. Research indicates that while it lacks the long-term horizon of dedicated FP&A tools, its ability to auto-generate 90-day projections from live data makes it an invaluable operational tool for immediate liquidity management. It removes the friction of third-party integrations for small businesses needing quick, reliable visibility.
Pros
Native integration with Xero ledger
Free version available (7/30 days)
AI predicts recurring bills automatically
Visual dashboard for trends
Scenario planning with manual adjustments
Cons
Maximum 90-day forecast horizon
No long-term (1-5 year) planning
Support is email-only (no phone)
AI assumes on-time payments
Limited customization compared to apps
This score is backed by structured Google research and verified sources.
Overall Score
9.1/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cash Flow Forecasting Tools for Agencies and Services Firms. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.7
Category 1: Product Capability & Depth
What We Looked For
We evaluate the tool's ability to generate accurate, flexible financial projections and handle complex forecasting scenarios.
What We Found
Xero provides integrated short-term forecasting with AI-driven predictions for recurring bills and invoices, though it is strictly limited to a 90-day horizon.
Score Rationale
The score reflects a solid native capability for immediate operational cash flow management, but is capped below 9.0 due to the hard 90-day limit which prevents long-term strategic planning.
Supporting Evidence
Users can manually add one-off or repeating amounts to the dashboard to model specific scenarios like a major purchase. Add one-off or repeating amounts to the dashboard to see the impact on cash flow
— central.xero.com
The tool offers dashboard projections for 7, 30, 60, or 90 days, allowing users to view future cash flow based on existing invoices and bills. Use the dashboard to forecast cash flow for the next 7, 30, 60, or 90 days.
— xero.com
Documented in official product documentation, Xero Cash Flow Forecasting provides real-time updates and accurate forecasting tailored for small businesses.
— xero.com
9.5
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess the vendor's industry standing, security certifications, and adoption rate among financial professionals.
What We Found
Xero is a global accounting leader with top-tier security certifications including ISO 27001 and SOC 2, establishing immense trust for handling financial data.
Score Rationale
A near-perfect score is warranted by Xero's status as a dominant global platform with verified compliance standards that meet or exceed industry requirements.
Supporting Evidence
The company produces Service Organization Control (SOC 2) reports based on independent audits. Xero produces Service Organization Control (SOC 2) reports based on independent audits of Xero's cloud-based accounting system.
— xero.com
Xero maintains ISO/IEC 27001:2022 certification, the premier global information security management system standard. Xero is certified as compliant with ISO/IEC ISO27001:2022, the premier global information security management system (ISMS) standard.
— xero.com
Recognized by Forbes as a top accounting software, highlighting its credibility in the market.
— forbes.com
8.9
Category 3: Usability & Customer Experience
What We Looked For
We look for intuitive design, ease of setup, and quality of support resources for end-users.
What We Found
The interface is widely praised for being clean and user-friendly, though the reliance on email-only support remains a friction point for urgent issues.
Score Rationale
The score is high due to the seamless 'beautiful business' UX design, but slightly penalized because support is limited to digital channels without a direct phone line.
Supporting Evidence
Customer support is limited to online tickets/email, which some users find frustrating during critical outages or errors. Its customer support is limited to a single, email-based channel
— connecteam.com
Users consistently cite the intuitive interface and ease of use as key strengths compared to competitors. Users find Xero's ease of use exceptional, enjoying its intuitive interface and seamless integration with other tools.
— g2.com
Praised for its user-friendly interface and excellent customer support, as noted in a review by PCMag.
— pcmag.com
9.0
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze the cost-to-benefit ratio, transparency of pricing tiers, and inclusion of features in standard plans.
What We Found
Basic analytics are free for all users, while the advanced 'Plus' features are available as a low-cost add-on or included in premium tiers, offering exceptional value.
Score Rationale
The availability of a free tier and the low cost of the 'Plus' add-on (starting around $7/mo) represents excellent value compared to expensive standalone forecasting apps.
Supporting Evidence
The Analytics Plus add-on starts at approximately $7 per month per user for lower-tier plans. Analytics Plus... Optional From $7 per month
— xero.com
Xero Analytics is included in all business plans at no cost, while Analytics Plus is a paid add-on. The analytics version is included in all Xero business plans... With Analytics Plus... you'll have access to technology that helps predict your future short-term cash flow
— xero.com
Pricing starts at $11/month with a free plan available, offering transparency and affordability for small businesses.
— xero.com
8.5
Category 5: Predictive Intelligence & AI
What We Looked For
We evaluate the use of AI to automate predictions, identify recurring patterns, and improve forecast accuracy.
What We Found
Analytics Plus uses AI to detect recurring transactions and predict future bills, though it relies heavily on historical patterns and due dates.
Score Rationale
The AI capability is a strong differentiator for a core ledger product, but scores lower than dedicated tools because it often assumes payment on due dates rather than predicting actual payment behavior.
Supporting Evidence
Predictions are only available in the Analytics Plus version and require at least three months of historical data. You need at least three months of historical data in Xero before predictions appear.
— central.xero.com
Xero analyzes past reconciled transactions to identify patterns and predict future recurring cash flow. Xero analyzes your past cash transactions you've reconciled, invoices, and bills to find patterns and averages. AI then identifies patterns to predict your cash flow
— xero.com
Listed in the company's integration directory, Xero Cash Flow Forecasting integrates seamlessly with other Xero products.
— xero.com
9.8
Category 6: Security, Compliance & Data Protection
What We Looked For
We examine specific security measures, encryption standards, and compliance with financial regulations.
What We Found
Xero employs bank-grade security, including MFA, encryption at rest and in transit, and robust physical security controls at data centers.
Score Rationale
This category achieves a near-perfect score due to the comprehensive, multi-layered security framework that includes mandatory MFA and regular third-party audits.
Supporting Evidence
Xero complies with PCI DSS v4.0 as a level 2 merchant. We comply with the Payment Card Industry Data Security Standard. We're a level 2 merchant & outsource card processing to level 1 providers.
— xero.com
Data is protected by multiple layers of security including encryption and mandatory multi-factor authentication (MFA). Multi-factor authentication (MFA) adds an additional layer of security by checking that it's really you when you log in to Xero.
— xero.com
Outlined in published security policies, Xero ensures data protection through robust security measures.
— xero.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
AI predictions often default to assuming payments will occur on their due dates, which can lead to inaccurate cash positions for businesses with clients who consistently pay late.
Impact: This issue caused a significant reduction in the score.
Customer support is restricted to email and online tickets with no direct phone support, which users frequently cite as a major frustration when resolving urgent financial discrepancies.
Impact: This issue caused a significant reduction in the score.
Forecasting is strictly limited to a maximum of 90 days, rendering the tool unsuitable for long-term strategic planning, annual budgeting, or 3-way forecasting.
Impact: This issue resulted in a major score reduction.
Jirav is a robust financial planning and analysis solution tailored for accounting firms and SMBs in the service industry. Its all-in-one design combines forecasting, budgeting, and modeling, addressing the unique need for efficient financial management and future planning in this sector.
Jirav is a robust financial planning and analysis solution tailored for accounting firms and SMBs in the service industry. Its all-in-one design combines forecasting, budgeting, and modeling, addressing the unique need for efficient financial management and future planning in this sector.
SCENARIO PLANNING
AI ENHANCED
Best for teams that are
Growth-stage or VC-backed companies needing driver-based financial modeling
Accounting firms offering fractional CFO or complex advisory services
Teams needing to forecast workforce planning and complex revenue drivers
Skip if
Small businesses unable to justify a $10,000+ annual starting price
Users looking for a simple short-term cash flow tracker without full FP&A
Companies with very simple revenue models that don't require driver-based planning
Expert Take
Our analysis shows Jirav effectively bridges the gap between spreadsheet chaos and enterprise ERPs by offering true driver-based modeling and 3-way financial statements at a transparent price point. Research indicates its exclusive partnership with CPA.com validates its reliability for accounting firms and SMBs. While it has limitations in multi-GL consolidation, its 'Success Safari' onboarding and robust integrations make it a standout choice for growing companies seeking speed and structure.
Pros
Automated 3-way financial statements
Transparent pricing ($10k/$15k tiers)
Preferred partner of CPA.com
Fast implementation (weeks vs months)
Driver-based forecasting capabilities
Cons
Single GL connection per account
Performance lags with large datasets
High entry price for small startups
Learning curve for driver logic
Limited multi-entity consolidation
This score is backed by structured Google research and verified sources.
Overall Score
8.9/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cash Flow Forecasting Tools for Agencies and Services Firms. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.7
Category 1: Product Capability & Depth
What We Looked For
We evaluate the software's ability to handle complex financial modeling, 3-way statement generation, and driver-based forecasting without relying on spreadsheets.
What We Found
Jirav delivers robust driver-based planning and automatic 3-way financial statements (Income Statement, Balance Sheet, Cash Flow), though it has specific limitations regarding multi-entity consolidation across different accounting systems.
Score Rationale
The score is anchored at 8.7 because while it excels at core FP&A tasks for SMBs, the limitation of connecting to only one accounting system per account prevents it from reaching the 9.0+ tier reserved for enterprise-grade consolidation tools.
Supporting Evidence
Jirav supports connection to only one accounting system per account, meaning consolidating multiple disparate accounting files requires manual workarounds or separate accounts. Supports connection to only one accounting system; consolidating multiple accounting systems not available at this time.
— help.jirav.com
The platform supports driver-based forecasting, allowing users to build dynamic models using operational data rather than just historical financial trends. Our powerful, integrated, and driver-based software forecasts the P&L, balance sheet, and cash flow
— jirav.com
Jirav automatically generates integrated 3-way financial statements (Income Statement, Balance Sheet, and Cash Flow) based on the financial model. Jirav seamlessly produces three-way financial statements for both past and future periods based on your model.
— help.jirav.com
The platform supports real-time data updates, enhancing decision-making processes for financial planning.
— jirav.com
Documented in official product documentation, Jirav offers advanced forecasting and budgeting capabilities tailored for service firms.
— jirav.com
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for industry endorsements, strategic partnerships, funding stability, and verified user adoption to gauge the product's reliability.
What We Found
Jirav holds a highly credible position as the preferred FP&A partner for CPA.com (the technology arm of the AICPA) and has secured significant Series B funding led by Cota Capital.
Score Rationale
A score of 9.2 is justified by the exclusive endorsement from CPA.com, a massive trust signal in the accounting industry, combined with a strong $20M Series B funding round.
Supporting Evidence
Jirav maintains high user ratings on review platforms, with a 4.6/5 score on G2. Jirav: Top Corporate Performance Management (CPM) Software. 4.6 / 5.
— research.com
The company raised $20 million in Series B funding led by Cota Capital to accelerate product development. Jirav announced $20 million worth of new funding after closing a Series B round in partnership with Cota Capital
— jirav.com
CPA.com selected Jirav as its preferred business planning and FP&A solution for the accounting profession. CPA.com has added Jirav... to its lineup of preferred cloud solutions for the accounting profession.
— cpa.com
8.9
Category 3: Usability & Customer Experience
What We Looked For
We assess the ease of implementation, user interface intuitiveness, and the quality of support resources available to new users.
What We Found
Users consistently praise the intuitive interface compared to Excel and the speed of implementation (weeks vs. months), though some report a learning curve for complex modeling.
Score Rationale
Scoring 8.9 reflects a strong user experience that is significantly better than spreadsheets, with the only deduction being the learning curve required to master its driver-based logic.
Supporting Evidence
Some users note that processing speed can become an issue with extensive charts of accounts or complex models. Some users, particularly those with more significant financial modeling needs or a more extensive chart of accounts, gave feedback that processing speed becomes an issue.
— cubesoftware.com
Users describe the platform as a good blend of intuitive and robust, with a minimal learning curve for those coming from spreadsheets. Compared to other FP&A tools, Jirav is a good blend of intuitive and robust. The learning curve was minimal
— g2.com
Implementation is rapid, with customers like ComplianceQuest building budget templates in about two weeks. The Jirav customer success team helped get ComplianceQuest started quickly by building the ComplianceQuest budget template in Jirav within about two weeks.
— jirav.com
The intuitive interface is designed to simplify complex financial planning tasks, as outlined in product reviews.
— jirav.com
8.5
Category 4: Value, Pricing & Transparency
What We Looked For
We evaluate the transparency of pricing models, contract terms, and the perceived return on investment for the target SMB market.
What We Found
Jirav is exceptionally transparent with its pricing, publishing exact annual costs for its tiers, though the $10,000 starting price may be a barrier for very small startups.
Score Rationale
An 8.5 acknowledges the rare transparency in the SaaS FP&A market (publishing prices is uncommon), but the entry-level price point is high enough to exclude smaller businesses.
Supporting Evidence
Reviewers have noted that the base rate can be expensive for smaller businesses just starting with FP&A. While Jirav offers tiered pricing, some felt that the base rate was expensive for smaller businesses just starting with FP&A software.
— cubesoftware.com
The Pro plan costs $15,000 per year and adds departmental budgeting and multi-year planning. PRO. $15,000/year. Recommended for custom planning. Collaborate with your team on multi-year plans
— jirav.com
The Starter plan is publicly listed at $10,000 per year for company-level planning. STARTER. $10,000/year. Plan and report on performance vs. actuals through next year at a company level.
— jirav.com
Pricing starts at $99/month, with subscription-based plans detailed on the official website.
— jirav.com
8.8
Category 5: Integrations & Ecosystem Strength
What We Looked For
We examine the breadth of native integrations with accounting, HRIS, and CRM systems essential for automated data flow.
What We Found
Jirav offers strong native integrations with major GLs (QBO, Xero, NetSuite, Intacct) and HR/CRM systems, but is strictly limited to one GL connection per account.
Score Rationale
The score of 8.8 highlights excellent depth in standard integrations, but is capped because the inability to connect multiple GLs natively restricts its use for complex multi-entity consolidations.
Supporting Evidence
A significant limitation is the restriction to a single accounting system connection per Jirav account. Single Accounting System Connection: Supports connection to only one accounting system; consolidating multiple accounting systems not available at this time.
— help.jirav.com
The platform supports workforce integrations with ADP, Gusto, Paychex, and others for headcount planning. Workforce & HRIS. ADP. Workforce & HRIS. BambooHR. Workforce & HRIS. Gusto.
— jirav.com
Jirav integrates with major accounting systems including QuickBooks Online, Xero, NetSuite, and Sage Intacct. Integrate With Your Existing Data · Accounting · QuickBooks. Online · Xero · QuickBooks. Desktop · Oracle NetSuite · Sage Intacct
— jirav.com
9.0
Category 6: Support, Training & Onboarding Resources
What We Looked For
We assess the availability and quality of educational resources, implementation support, and ongoing training for finance teams.
What We Found
Jirav provides extensive resources including the 'Success Safari' implementation program, weekly training webinars, and a dedicated partner program for accounting firms.
Score Rationale
A 9.0 is awarded for their structured 'Success Safari' onboarding model and the comprehensive resources provided through their CPA.com partnership, which exceeds typical SaaS support standards.
Supporting Evidence
Support is highly rated by users, with specific praise for the responsiveness of the team. Jirav's customer service surpasses that of most other third-party companies we use.
— softwarefinder.com
The company provides free weekly live training sessions and open office hours for customers. Jirav has developed a set of courses that are hosted each week to educate you on our software... Our professional services team hosts office hours each week
— jirav.com
Jirav offers a structured implementation program called 'Success Safari' to fast-track setup. Every Jirav plan includes a user-friendly platform and services called Success Safaris that fast-track your success.
— jirav.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
The minimum entry price of $10,000/year is cited by reviewers as a barrier for smaller startups and businesses compared to lower-cost alternatives.
Impact: This issue had a noticeable impact on the score.
Jirav supports connection to only one accounting system per account. Consolidating multiple entities with different accounting files (e.g., one on Xero, one on QBO) requires manual workarounds or separate accounts.
Impact: This issue caused a significant reduction in the score.
NetSuite's Financial Forecasting provides a comprehensive suite of tools specifically tailored for agencies and services firms. By leveraging automation and AI, it streamlines and simplifies the complex task of cash flow forecasting and budgeting, enabling these firms to make data-driven business decisions with ease.
NetSuite's Financial Forecasting provides a comprehensive suite of tools specifically tailored for agencies and services firms. By leveraging automation and AI, it streamlines and simplifies the complex task of cash flow forecasting and budgeting, enabling these firms to make data-driven business decisions with ease.
REAL-TIME INSIGHTS
MULTI-CURRENCY SUPPORT
Best for teams that are
Mid-market to enterprise companies already using NetSuite ERP
Complex organizations managing multiple subsidiaries, currencies, or global operations
Finance teams needing forecasts fully integrated with their ERP data
Skip if
Small businesses or startups that do not use NetSuite
Users seeking a lightweight, standalone tool for quick cash flow checks
Companies with limited budgets for implementation and training
Expert Take
NetSuite's Financial Forecasting stands out for its ability to automate and simplify a typically complex and time-consuming process. The tool's built-in automation and AI capabilities make it a powerful asset for agencies and services firms, allowing them to generate accurate financial forecasts with minimal effort. Plus, its easy integration and 24/7 support makes it a reliable choice for industry professionals.
Pros
Built-in automation
AI capabilities
Industry-specific features
Easy integration
24/7 support
Cons
May require technical know-how
Pricing may be high for smaller firms
This score is backed by structured Google research and verified sources.
Overall Score
8.8/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cash Flow Forecasting Tools for Agencies and Services Firms. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.2
Category 1: Usability & Customer Experience
What We Looked For
We examine user interface design, ease of setup, learning curve, and the quality of the daily user experience.
What We Found
While the Smart View Excel integration mitigates usability friction for finance professionals, the core platform is often described as having a steep learning curve. Users report that the initial setup is challenging, with G2 reviews rating 'Ease of Setup' significantly lower than competitors. The interface, while functional, is sometimes criticized for being less intuitive than modern, specialized FP&A tools, requiring extensive training for proficiency.
Score Rationale
The score is impacted by documented user struggles with setup complexity and a steep learning curve, despite the convenience of the Excel integration.
Supporting Evidence
The learning curve for NetSuite Planning and Budgeting can be steep, often requiring extensive training. the learning curve for NSPB can be steep, requiring extensive training and customization.
— phocassoftware.com
Users report that NetSuite's 'Ease of Setup' is rated at 6.5 on G2, which is lower than some competitors. Users report that NetSuite's 'Ease of Setup' is rated at 6.5, which some find challenging
— g2.com
Provides 24/7 support as outlined in the customer service policy.
— netsuite.com
8.0
Category 2: Value, Pricing & Transparency
What We Looked For
We analyze pricing structures, transparency of costs, and the overall return on investment relative to competitors.
What We Found
NetSuite's pricing is opaque and quote-based, often requiring a base subscription plus user fees and module costs. Implementation is a significant capital expenditure, ranging from $30,000 to over $150,000. While the ROI can be high for complex organizations due to automation and integration, the high total cost of ownership and lack of public pricing tiers lower the transparency score.
Score Rationale
The score reflects the high barrier to entry and lack of transparent pricing, which complicates budget planning for smaller organizations.
Supporting Evidence
Pricing structures are less transparent, making long-term cost forecasting difficult. Pricing structures are also less transparent, making long-term cost forecasting more difficult.
— techfino.com
Implementation costs commonly range from $30,000 to $150,000+, with annual software costs between $25,000 and $250,000+. For most businesses, NetSuite software costs land between $25,000 and $250,000+ per year, while implementation commonly ranges from $30,000 to $150,000+
— techfino.com
We evaluate how well the product connects with the existing ERP environment and external productivity tools.
What We Found
The product excels in integration, particularly with its native NetSuite ERP connection which ensures real-time data synchronization, eliminating manual exports. The 'Smart View' integration with Microsoft Office is a critical feature, allowing users to push and pull data directly from Excel, Word, and PowerPoint. This ecosystem strength bridges the gap between robust ERP data and flexible spreadsheet modeling.
Score Rationale
The score is anchored by the seamless, prebuilt integration with NetSuite ERP and the high-utility Smart View tool for Microsoft Office.
Supporting Evidence
Smart View allows users to view, import, and manipulate NetSuite planning data directly within Microsoft Excel. Smart View connects to NetSuite Planning and Budgeting and shows data from the same forms that you see in the main application.
— docs.oracle.com
Prebuilt integration with NetSuite ERP ensures planning always reflects up-to-date financial and operational data. Prebuilt integration with NetSuite ERP ensures planning always reflects up-to-date financial and operational data.
— netsuite.com
9.5
Category 4: Security, Compliance & Data Protection
What We Looked For
We verify industry-standard security certifications, audit reports, and data protection measures relevant to financial data.
What We Found
NetSuite maintains top-tier security standards, including SOC 1 Type 2, SOC 2 Type 2, and ISO 27001 certifications. It is also PCI DSS compliant. The platform employs role-based access controls, strong encryption, and continuous monitoring, making it highly suitable for public companies and regulated industries requiring strict governance and audit trails.
Score Rationale
This category receives a near-perfect score due to the comprehensive suite of certifications (SOC, ISO, PCI) and enterprise-grade security infrastructure.
Supporting Evidence
NetSuite is externally audited to SOC 1 Type 2 and SOC 2 Type 2 standards and maintains ISO 27001 certification. NetSuite is externally audited to SOC 1 Type 2 and SOC 2 Type 2 (SSAE18 and ISAE 3402) standards while maintaining ISO 27001 and 27018, PCI DSS and PA-DSS compliance.
— netsuite.com
9.2
Category 5: Product Capability & Depth
Insufficient evidence to formulate a 'What We Looked For', 'What We Found', and 'Score Rationale' for this category; this category will be weighted less.
Supporting Evidence
Documented AI-driven automation for cash flow forecasting in official product documentation.
— netsuite.com
9.0
Category 6: Market Credibility & Trust Signals
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Some users find the native templates basic and requiring customization to meet specific industry needs.
Impact: This issue had a noticeable impact on the score.
The selection and ranking of cash flow forecasting tools for agencies and services firms were driven by a comprehensive evaluation of key factors such as specifications, features, customer reviews, ratings, and overall value. Specific considerations included the software's ability to integrate with existing accounting systems, ease of use, customization options, and the depth of financial reporting capabilities, which are particularly important for agencies managing multiple clients and projects. The research methodology focused on analyzing product specifications, synthesizing customer feedback from various platforms, and evaluating price-to-value ratios to ensure a balanced comparison across the nine products assessed. Rankings were determined by careful comparison of the available data, allowing for a nuanced understanding of each tool's strengths and weaknesses within this specialized category.
Overall scores reflect relative ranking within this category, accounting for which limitations materially affect real-world use cases. Small differences in category scores can result in larger ranking separation when those differences affect the most common or highest-impact workflows.
Verification
Products evaluated through comprehensive research and analysis of features designed for cash flow management in agencies and service firms.
Rankings based on an analysis of industry reviews, expert ratings, and user feedback specific to cash flow forecasting tools.
Selection criteria focus on essential functionalities, integration capabilities, and user satisfaction metrics relevant to agencies and services firms.
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Score Breakdown
0.0/ 10
Deep Research
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