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Best Event Tracking Tools for Product Teams of 2025 | 6 Top Picks

Albert Richer
Curated by :
Albert Richer
Updated Nov 22, 2025

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Event Tracking Tools for Product Teams
Albert Richer

Understanding Event Tracking Tools: Insights from Data Analysis for Product Teams In exploring the landscape of event tracking tools for product teams, market research indicates that user experience is paramount. Comparative analysis of product specs shows that tools like Mixpanel and Amplitude often stand out, with Mixpanel frequently receiving positive ratings for its intuitive user interface and robust analytics capabilities. Understanding Event Tracking Tools: Insights from Data Analysis for Product Teams In exploring the landscape of event tracking tools for product teams, market research indicates that user experience is paramount.

Similar Categories
1
Expert Score
9.8 / 10
697
159
NO-CODE FRIENDLY
SCALABILITY STAR
1
Amplitude Product Analytics
9.8

Amplitude Product Analytics

Amplitude Product Analytics
View Website
Free plan available, Enterprise pricing available
NO-CODE FRIENDLY
SCALABILITY STAR

Why We Love It

Amplitude is truly a game-changer for product teams in any industry. Its ability to transform raw user data into valuable insights makes it a powerful tool for product development and optimization. The real-time analytics provides an understanding of user behavior and product usage trends. With this, industry professionals can make data-driven decisions, streamline their processes, and ultimately, build better products that resonate with their users. The A/B testing feature is also a plus, as it allows teams to experiment and find the best solutions.

Pros

  • Advanced data analytics
  • Real-time insights
  • User behavior tracking
  • A/B testing features
  • Easy integration

Cons

  • Steep learning curve
  • Requires technical knowledge
  • Limited customization options

Free plan available, Enterprise pricing available

Amplitude is a highly intuitive and robust analytics platform designed for product teams. It enables the collection and analysis of user data from various channels to provide actionable insights that aid in decision-making, product development, and improvement. It specifically addresses the needs of industry professionals looking for a comprehensive solution to track user events, understand user behavior, and drive product growth.

Pros

  • Advanced data analytics
  • Real-time insights
  • User behavior tracking
  • A/B testing features
  • Easy integration

Cons

  • Steep learning curve
  • Requires technical knowledge
  • Limited customization options
NO-CODE FRIENDLY
SCALABILITY STAR

Why We Love It

Amplitude is truly a game-changer for product teams in any industry. Its ability to transform raw user data into valuable insights makes it a powerful tool for product development and optimization. The real-time analytics provides an understanding of user behavior and product usage trends. With this, industry professionals can make data-driven decisions, streamline their processes, and ultimately, build better products that resonate with their users. The A/B testing feature is also a plus, as it allows teams to experiment and find the best solutions.

Pros

  • Advanced data analytics
  • Real-time insights
  • User behavior tracking
  • A/B testing features
  • Easy integration

Cons

  • Steep learning curve
  • Requires technical knowledge
  • Limited customization options

Why We Love It

Amplitude is truly a game-changer for product teams in any industry. Its ability to transform raw user data into valuable insights makes it a powerful tool for product development and optimization. The real-time analytics provides an understanding of user behavior and product usage trends. With this, industry professionals can make data-driven decisions, streamline their processes, and ultimately, build better products that resonate with their users. The A/B testing feature is also a plus, as it allows teams to experiment and find the best solutions.

Free plan available, Enterprise pricing available

Amplitude is a highly intuitive and robust analytics platform designed for product teams. It enables the collection and analysis of user data from various channels to provide actionable insights that aid in decision-making, product development, and improvement. It specifically addresses the needs of industry professionals looking for a comprehensive solution to track user events, understand user behavior, and drive product growth.

2
Expert Score
9.5 / 10
420
94
REAL-TIME INSIGHTS
INTEGRATION MASTER
2
Mixpanel: Product & Event Analytics
9.5

Mixpanel: Product & Event Analytics

Mixpanel: Product & Event Analytics
View Website
Free plan available, Enterprise pricing available
REAL-TIME INSIGHTS
INTEGRATION MASTER

Why We Love It

In the fast-paced world of product development, Mixpanel stands out for its ability to deliver real-time insights into user behavior. It eliminates the need for SQL knowledge, enabling even non-technical team members to make data-driven decisions. Its customizable event tracking allows teams to focus on metrics that matter most to them, ultimately facilitating the creation of better, more user-centric products.

Pros

  • Real-time data analysis
  • User-friendly interface
  • SQL-free data queries
  • Customizable event tracking
  • Robust integration capabilities

Cons

  • Can be complex for beginners
  • Limited historical data access on lower-tier plans

Free plan available, Enterprise pricing available

Mixpanel offers robust event tracking and product analytics for product teams. Specifically designed for professionals in this industry, it provides deep insights into user behavior, enabling teams to make data-driven decisions without the need for SQL knowledge. Its real-time data analysis tools help to identify trends, build better products, and improve the user experience.

Pros

  • Real-time data analysis
  • User-friendly interface
  • SQL-free data queries
  • Customizable event tracking
  • Robust integration capabilities

Cons

  • Can be complex for beginners
  • Limited historical data access on lower-tier plans
REAL-TIME INSIGHTS
INTEGRATION MASTER

Why We Love It

In the fast-paced world of product development, Mixpanel stands out for its ability to deliver real-time insights into user behavior. It eliminates the need for SQL knowledge, enabling even non-technical team members to make data-driven decisions. Its customizable event tracking allows teams to focus on metrics that matter most to them, ultimately facilitating the creation of better, more user-centric products.

Pros

  • Real-time data analysis
  • User-friendly interface
  • SQL-free data queries
  • Customizable event tracking
  • Robust integration capabilities

Cons

  • Can be complex for beginners
  • Limited historical data access on lower-tier plans

Why We Love It

In the fast-paced world of product development, Mixpanel stands out for its ability to deliver real-time insights into user behavior. It eliminates the need for SQL knowledge, enabling even non-technical team members to make data-driven decisions. Its customizable event tracking allows teams to focus on metrics that matter most to them, ultimately facilitating the creation of better, more user-centric products.

Free plan available, Enterprise pricing available

Mixpanel offers robust event tracking and product analytics for product teams. Specifically designed for professionals in this industry, it provides deep insights into user behavior, enabling teams to make data-driven decisions without the need for SQL knowledge. Its real-time data analysis tools help to identify trends, build better products, and improve the user experience.

3
Expert Score
9.3 / 10
555
131
ENGAGEMENT EXPERT
TASK MANAGEMENT PRO
3
Microsoft Planner for Events
9.3

Microsoft Planner for Events

Microsoft Planner for Events
View Website
Included in Microsoft 365 subscriptions
ENGAGEMENT EXPERT
TASK MANAGEMENT PRO

Why We Love It

Microsoft Planner stands out for its seamless integration with Microsoft 365, making it an ideal tool for teams already invested in this ecosystem. Its task-oriented approach to planning, coupled with features that enhance collaboration and organization, are crucial for event planning within product teams. The use of 'buckets' for sorting tasks is especially loved for its visual, intuitive approach.

Pros

  • Integration with Microsoft 365
  • Task-oriented planning
  • Collaboration features
  • Visual organization with buckets

Cons

  • Limited standalone functionality
  • Requires Microsoft 365 subscription
  • May be complex for new users

Included in Microsoft 365 subscriptions

Microsoft Planner is a highly effective tool for planning and tracking events in the product development cycle. Its bucket feature allows professionals to sort and manage tasks by type, such as event planning and marketing, addressing the need for organization and project management in the industry.

Pros

  • Integration with Microsoft 365
  • Task-oriented planning
  • Collaboration features
  • Visual organization with buckets

Cons

  • Limited standalone functionality
  • Requires Microsoft 365 subscription
  • May be complex for new users
ENGAGEMENT EXPERT
TASK MANAGEMENT PRO

Why We Love It

Microsoft Planner stands out for its seamless integration with Microsoft 365, making it an ideal tool for teams already invested in this ecosystem. Its task-oriented approach to planning, coupled with features that enhance collaboration and organization, are crucial for event planning within product teams. The use of 'buckets' for sorting tasks is especially loved for its visual, intuitive approach.

Pros

  • Integration with Microsoft 365
  • Task-oriented planning
  • Collaboration features
  • Visual organization with buckets

Cons

  • Limited standalone functionality
  • Requires Microsoft 365 subscription
  • May be complex for new users

Why We Love It

Microsoft Planner stands out for its seamless integration with Microsoft 365, making it an ideal tool for teams already invested in this ecosystem. Its task-oriented approach to planning, coupled with features that enhance collaboration and organization, are crucial for event planning within product teams. The use of 'buckets' for sorting tasks is especially loved for its visual, intuitive approach.

Included in Microsoft 365 subscriptions

Microsoft Planner is a highly effective tool for planning and tracking events in the product development cycle. Its bucket feature allows professionals to sort and manage tasks by type, such as event planning and marketing, addressing the need for organization and project management in the industry.

4
Expert Score
9.0 / 10
619
88
USER-CENTRIC DESIGN
AI-POWERED INSIGHTS
4
Usermaven Analytics Tool
9.0

Usermaven Analytics Tool

Usermaven Analytics Tool
View Website
USER-CENTRIC DESIGN
AI-POWERED INSIGHTS

Why We Love It

We love Usermaven because it's designed specifically for product teams and focuses on user-centered analytics. It's not just about numbers, but about understanding what users love and how they interact with your product. This makes it an invaluable tool for improving product design, driving engagement, and ultimately, enhancing user satisfaction. Plus, its intuitive interface makes it easy to glean actionable insights.

Pros

  • User-centric analytics
  • Identifies engagement drivers
  • Pinpoints drop-off points
  • Intuitive interface
  • Tailored for product teams

Cons

  • Pricing not transparent
  • May require some technical understanding
  • No free version

Custom pricing available upon request

Usermaven is a comprehensive analytics tool designed specifically for product teams. It offers deep insights into user behavior, helping to identify popular features, key engagement drivers, and drop-off points. This is essential for product teams looking to optimize user experience and drive engagement.

Pros

  • User-centric analytics
  • Identifies engagement drivers
  • Pinpoints drop-off points
  • Intuitive interface
  • Tailored for product teams

Cons

  • Pricing not transparent
  • May require some technical understanding
  • No free version
USER-CENTRIC DESIGN
AI-POWERED INSIGHTS

Why We Love It

We love Usermaven because it's designed specifically for product teams and focuses on user-centered analytics. It's not just about numbers, but about understanding what users love and how they interact with your product. This makes it an invaluable tool for improving product design, driving engagement, and ultimately, enhancing user satisfaction. Plus, its intuitive interface makes it easy to glean actionable insights.

Pros

  • User-centric analytics
  • Identifies engagement drivers
  • Pinpoints drop-off points
  • Intuitive interface
  • Tailored for product teams

Cons

  • Pricing not transparent
  • May require some technical understanding
  • No free version

Why We Love It

We love Usermaven because it's designed specifically for product teams and focuses on user-centered analytics. It's not just about numbers, but about understanding what users love and how they interact with your product. This makes it an invaluable tool for improving product design, driving engagement, and ultimately, enhancing user satisfaction. Plus, its intuitive interface makes it easy to glean actionable insights.

Custom pricing available upon request

Usermaven is a comprehensive analytics tool designed specifically for product teams. It offers deep insights into user behavior, helping to identify popular features, key engagement drivers, and drop-off points. This is essential for product teams looking to optimize user experience and drive engagement.

5
Expert Score
8.8 / 10
693
66
SURVEY SPECIALIST
ENTERPRISE READY
5
Wrike Work Management Software
8.8

Wrike Work Management Software

Wrike Work Management Software
View Website
Free plan available, Paid plans start at $9.80/user/month
SURVEY SPECIALIST
ENTERPRISE READY

Why We Love It

Wrike is a game-changer for product teams. It not only simplifies task management but also provides real-time event tracking that enables teams to act promptly and make data-driven decisions. Its AI technology offers insightful analytics which proves pivotal in product development. Moreover, its collaborative features enhance team communication and coordination, leading to increased productivity and efficiency.

Pros

  • Comprehensive task management
  • Real-time event tracking
  • AI-driven insights
  • Seamless integrations
  • Effective collaborative features

Cons

  • Can be overwhelming for beginners
  • Limited customization in lower-tier plans

Free plan available, Paid plans start at $9.80/user/month

Wrike is an AI-powered enterprise work management tool specifically designed to streamline task management and event tracking for product teams. Its robust features eliminate the need for lengthy meetings and excessive emails, providing a central hub for product development and management.

Pros

  • Comprehensive task management
  • Real-time event tracking
  • AI-driven insights
  • Seamless integrations
  • Effective collaborative features

Cons

  • Can be overwhelming for beginners
  • Limited customization in lower-tier plans
SURVEY SPECIALIST
ENTERPRISE READY

Why We Love It

Wrike is a game-changer for product teams. It not only simplifies task management but also provides real-time event tracking that enables teams to act promptly and make data-driven decisions. Its AI technology offers insightful analytics which proves pivotal in product development. Moreover, its collaborative features enhance team communication and coordination, leading to increased productivity and efficiency.

Pros

  • Comprehensive task management
  • Real-time event tracking
  • AI-driven insights
  • Seamless integrations
  • Effective collaborative features

Cons

  • Can be overwhelming for beginners
  • Limited customization in lower-tier plans

Why We Love It

Wrike is a game-changer for product teams. It not only simplifies task management but also provides real-time event tracking that enables teams to act promptly and make data-driven decisions. Its AI technology offers insightful analytics which proves pivotal in product development. Moreover, its collaborative features enhance team communication and coordination, leading to increased productivity and efficiency.

Free plan available, Paid plans start at $9.80/user/month

Wrike is an AI-powered enterprise work management tool specifically designed to streamline task management and event tracking for product teams. Its robust features eliminate the need for lengthy meetings and excessive emails, providing a central hub for product development and management.

6
Expert Score
8.5 / 10
551
46
USER BEHAVIOR GURU
HEATMAP HERO
6
Hotjar Event Tracking
8.5

Hotjar Event Tracking

Hotjar Event Tracking
View Website
Free plan available, premium plans starting at $39/month
USER BEHAVIOR GURU
HEATMAP HERO

Why We Love It

Hotjar Event Tracking is a game-changer for product teams, offering a detailed look into user interactions and behaviors. This in-depth understanding of user actions allows teams to make data-driven decisions to enhance their product's user experience. Plus, the ability to trigger surveys provides a direct line to user feedback, giving teams an edge in meeting customer expectations and driving product improvements.

Pros

  • Action-based user tracking
  • Easy-to-understand heatmaps
  • Customizable user surveys
  • Intuitive interface
  • Robust reporting capabilities

Cons

  • Limited free version
  • May require technical knowledge for advanced features
  • No real-time data

Free plan available, premium plans starting at $39/month

Hotjar Event Tracking is a robust solution designed specifically for product teams. It facilitates the filtering of user recordings and heatmaps, and triggering surveys based on user actions, providing valuable insights to improve product usage and customer engagement.

Pros

  • Action-based user tracking
  • Easy-to-understand heatmaps
  • Customizable user surveys
  • Intuitive interface
  • Robust reporting capabilities

Cons

  • Limited free version
  • May require technical knowledge for advanced features
  • No real-time data
USER BEHAVIOR GURU
HEATMAP HERO

Why We Love It

Hotjar Event Tracking is a game-changer for product teams, offering a detailed look into user interactions and behaviors. This in-depth understanding of user actions allows teams to make data-driven decisions to enhance their product's user experience. Plus, the ability to trigger surveys provides a direct line to user feedback, giving teams an edge in meeting customer expectations and driving product improvements.

Pros

  • Action-based user tracking
  • Easy-to-understand heatmaps
  • Customizable user surveys
  • Intuitive interface
  • Robust reporting capabilities

Cons

  • Limited free version
  • May require technical knowledge for advanced features
  • No real-time data

Why We Love It

Hotjar Event Tracking is a game-changer for product teams, offering a detailed look into user interactions and behaviors. This in-depth understanding of user actions allows teams to make data-driven decisions to enhance their product's user experience. Plus, the ability to trigger surveys provides a direct line to user feedback, giving teams an edge in meeting customer expectations and driving product improvements.

Free plan available, premium plans starting at $39/month

Hotjar Event Tracking is a robust solution designed specifically for product teams. It facilitates the filtering of user recordings and heatmaps, and triggering surveys based on user actions, providing valuable insights to improve product usage and customer engagement.

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1Amplitude Product Analytics
 Web-only Yes Yes - 14 days Yes Yes Yes SOC 2 Slack, Salesforce, Google Workspace Yes Free
2Microsoft Planner for Events
 Yes No No No No No ISO 27001 Microsoft 365, Teams, Outlook Yes Included in Microsoft 365
3Usermaven Analytics Tool
 Web-only No Contact for trial No Yes Email/Ticket only Not specified Custom integrations only Enterprise plans only Custom pricing
4Hotjar Event Tracking
 Web-only Yes Yes - 15 days Yes No No Not specified Slack, HubSpot, Google Analytics No Free
5Mixpanel: Product & Event Analytics
 Yes Yes Yes - 14 days Yes Yes Yes SOC 2 Slack, Salesforce, Google Workspace Yes Free
6Wrike Work Management Software
 Yes Yes Yes - 14 days Yes Yes Yes ISO 27001 Slack, Salesforce, Microsoft 365 Yes $9.80/user/month
1

Amplitude Product Analytics

Has Mobile App
Web-only
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Slack, Salesforce, Google Workspace
Supports SSO
Yes
Starting Price
Free
2

Microsoft Planner for Events

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
No
Integrates With Zapier
No
Has Public API
No
Live Chat Support
No
SOC 2 or ISO Certified
ISO 27001
Popular Integrations
Microsoft 365, Teams, Outlook
Supports SSO
Yes
Starting Price
Included in Microsoft 365
3

Usermaven Analytics Tool

Has Mobile App
Web-only
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Custom integrations only
Supports SSO
Enterprise plans only
Starting Price
Custom pricing
4

Hotjar Event Tracking

Has Mobile App
Web-only
Has Free Plan
Yes
Has Free Trial
Yes - 15 days
Integrates With Zapier
Yes
Has Public API
No
Live Chat Support
No
SOC 2 or ISO Certified
Not specified
Popular Integrations
Slack, HubSpot, Google Analytics
Supports SSO
No
Starting Price
Free
5

Mixpanel: Product & Event Analytics

Has Mobile App
Yes
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Slack, Salesforce, Google Workspace
Supports SSO
Yes
Starting Price
Free
6

Wrike Work Management Software

Has Mobile App
Yes
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
ISO 27001
Popular Integrations
Slack, Salesforce, Microsoft 365
Supports SSO
Yes
Starting Price
$9.80/user/month

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 Lightweight Analytics Tools for Smaller Teams
Lightweight Analytics Tools for Smaller Teams
 Product Analytics Tools with Funnel Reports
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 Product Analytics Tools with Path Analysis
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How We Rank Products

How We Evaluate Products

Our Evaluation Process

The 'How We Choose' section for event tracking tools for product teams outlines the methodology used to evaluate and compare products. Key factors considered include product specifications, feature sets, customer reviews, and ratings, which collectively inform their value proposition for product teams. Special attention was given to considerations such as integration capabilities with existing workflows, ease of use, data visualization options, and scalability to ensure the tools meet varying team sizes and needs. Rankings were determined by analyzing comprehensive data from product specifications, aggregated customer feedback, and price-to-value ratios, providing a clear picture of each tool’s effectiveness and suitability for specific analytics requirements in a product team setting.

Verification

  • Products evaluated through comprehensive research and analysis of user feedback and expert insights.
  • Rankings based on a thorough analysis of features, specifications, and customer ratings in the event tracking tools category.
  • Selection criteria focus on key functionalities and user satisfaction metrics relevant to product teams using event tracking tools.

As an Amazon Associate, we earn from qualifying purchases. We may also earn commissions from other affiliate partners.

Frequently Asked Questions About Event Tracking Tools for Product Teams

What makes a event tracking tools for product teams the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your event tracking tools for product teams recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of event tracking tools for product teams?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

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Score Breakdown

0.0 / 10
Excellent

What This Award Means