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5 Best Customer Journey Mapping Tools for SaaS 2025 | Data-Driven Rankings

Albert Richer
Curated by :
Albert Richer
Updated Nov 22, 2025

To explore everything related, check the full Customer Journey Orchestration Tools category page.

Customer Journey Mapping Tools for SaaS
Albert Richer

Navigating the Landscape: Insights into Customer Journey Mapping Tools for SaaS Market research indicates that the best customer journey mapping tools in the SaaS sector are often distinguished by their intuitive interfaces and robust analytics capabilities. Comparative analysis of product specs shows that platforms like Miro and Lucidchart frequently receive positive ratings in customer reviews for their user-friendly drag-and-drop features, making them ideal for teams looking to visualize complex customer interactions without a steep learning curve. Navigating the Landscape: Insights into Customer Journey Mapping Tools for SaaS Market research indicates that the best customer journey mapping tools in the SaaS sector are often distinguished by their intuitive interfaces and robust analytics capabilities.

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1
Expert Score
9.8 / 10
636
40
REAL-TIME INSIGHTS
TOUCHPOINT MASTERY
1
Twilio Customer Journey Mapping
9.8

Twilio Customer Journey Mapping

Twilio Customer Journey Mapping
View Website
Pay-as-you-go pricing model, with different rates for different services.
REAL-TIME INSIGHTS
TOUCHPOINT MASTERY

Why We Love It

Twilio's SaaS Customer Journey Mapping is not just a tool, it's a game-changer for SaaS companies. With its comprehensive tracking and insightful data analysis, companies can truly understand their users, optimize their product, and provide a seamless customer experience. Its scalability means it's there to grow with you, while its extensive API support provides integration freedom. It's a tool that truly understands and caters to the intricacies of the SaaS industry.

Pros

  • Comprehensive user interaction tracking
  • Actionable insights for experience enhancement
  • Incremental improvements support
  • Scalability
  • Extensive API support

Cons

  • Pay-as-you-go pricing may be expensive
  • May require technical knowledge for setup
  • Interface can be complex for beginners

Pay-as-you-go pricing model, with different rates for different services.

Twilio's SaaS Customer Journey Mapping is a powerful visualization tool tailored to the unique needs of SaaS companies. It provides a comprehensive overview of user interactions across all touchpoints, aiding in the understanding and improvement of user experiences, thereby enhancing customer satisfaction and retention.

Pros

  • Comprehensive user interaction tracking
  • Actionable insights for experience enhancement
  • Incremental improvements support
  • Scalability
  • Extensive API support

Cons

  • Pay-as-you-go pricing may be expensive
  • May require technical knowledge for setup
  • Interface can be complex for beginners
REAL-TIME INSIGHTS
TOUCHPOINT MASTERY

Why We Love It

Twilio's SaaS Customer Journey Mapping is not just a tool, it's a game-changer for SaaS companies. With its comprehensive tracking and insightful data analysis, companies can truly understand their users, optimize their product, and provide a seamless customer experience. Its scalability means it's there to grow with you, while its extensive API support provides integration freedom. It's a tool that truly understands and caters to the intricacies of the SaaS industry.

Pros

  • Comprehensive user interaction tracking
  • Actionable insights for experience enhancement
  • Incremental improvements support
  • Scalability
  • Extensive API support

Cons

  • Pay-as-you-go pricing may be expensive
  • May require technical knowledge for setup
  • Interface can be complex for beginners

Why We Love It

Twilio's SaaS Customer Journey Mapping is not just a tool, it's a game-changer for SaaS companies. With its comprehensive tracking and insightful data analysis, companies can truly understand their users, optimize their product, and provide a seamless customer experience. Its scalability means it's there to grow with you, while its extensive API support provides integration freedom. It's a tool that truly understands and caters to the intricacies of the SaaS industry.

Pay-as-you-go pricing model, with different rates for different services.

Twilio's SaaS Customer Journey Mapping is a powerful visualization tool tailored to the unique needs of SaaS companies. It provides a comprehensive overview of user interactions across all touchpoints, aiding in the understanding and improvement of user experiences, thereby enhancing customer satisfaction and retention.

2
Expert Score
9.6 / 10
728
83
SCALABILITY CHAMPION
PROJECT MANAGEMENT PRO
2
UXPressia
9.6

UXPressia

UXPressia
View Website
Enterprise pricing available
SCALABILITY CHAMPION
PROJECT MANAGEMENT PRO

Why We Love It

UXPressia is a gem in the SaaS industry, enabling businesses to visually map and manage customer experiences. Its ability to track numerous touchpoints and improve CX assets is invaluable to any SaaS company seeking to improve user satisfaction and retention rates. Its collaborative features foster team unity and efficiency, making it a favorite among industry professionals.

Pros

  • Comprehensive touchpoint tracking
  • Easy-to-use visual interface
  • CX asset improvement
  • Project management capabilities
  • Collaborative environment

Cons

  • May require initial learning curve
  • Lacks some customization options

Enterprise pricing available

UXPressia is a robust customer journey mapping platform designed for SaaS entities looking to optimize and manage their customer experience. It addresses industry needs by offering a visual platform to track touchpoints, improve CX assets, and manage projects, thereby enhancing user satisfaction and retention.

Pros

  • Comprehensive touchpoint tracking
  • Easy-to-use visual interface
  • CX asset improvement
  • Project management capabilities
  • Collaborative environment

Cons

  • May require initial learning curve
  • Lacks some customization options
SCALABILITY CHAMPION
PROJECT MANAGEMENT PRO

Why We Love It

UXPressia is a gem in the SaaS industry, enabling businesses to visually map and manage customer experiences. Its ability to track numerous touchpoints and improve CX assets is invaluable to any SaaS company seeking to improve user satisfaction and retention rates. Its collaborative features foster team unity and efficiency, making it a favorite among industry professionals.

Pros

  • Comprehensive touchpoint tracking
  • Easy-to-use visual interface
  • CX asset improvement
  • Project management capabilities
  • Collaborative environment

Cons

  • May require initial learning curve
  • Lacks some customization options

Why We Love It

UXPressia is a gem in the SaaS industry, enabling businesses to visually map and manage customer experiences. Its ability to track numerous touchpoints and improve CX assets is invaluable to any SaaS company seeking to improve user satisfaction and retention rates. Its collaborative features foster team unity and efficiency, making it a favorite among industry professionals.

Enterprise pricing available

UXPressia is a robust customer journey mapping platform designed for SaaS entities looking to optimize and manage their customer experience. It addresses industry needs by offering a visual platform to track touchpoints, improve CX assets, and manage projects, thereby enhancing user satisfaction and retention.

3
Expert Score
9.4 / 10
610
98
ULTIMATE VISUALIZATION
USER EXPERIENCE BOOSTER
3
Smaply Journey Management
9.4

Smaply Journey Management

Smaply Journey Management
View Website
Pricing on request
ULTIMATE VISUALIZATION
USER EXPERIENCE BOOSTER

Why We Love It

What makes Smaply particularly special for the SaaS industry is its ability to gather and analyze customer data in real-time, allowing businesses to act swiftly and effectively. The software's collaborative platform ensures that all team members stay on the same page about customer interactions, making it easier to strategize and deliver an enhanced customer experience. Its user-friendly and customizable interface makes it a favorite among industry professionals.

Pros

  • Comprehensive customer journey mapping
  • Real-time insights
  • Collaborative platform
  • Intuitive user interface
  • Customizable features

Cons

  • Pricing not transparent
  • May require training for full utilization

Pricing on request

Smaply is a comprehensive customer journey management software that specifically caters to SaaS businesses. It allows teams to visualize, analyze, and act on customer interactions, ensuring seamless customer experience and better alignment of team efforts. The software is particularly adept at addressing industry-specific needs such as tracking customer touchpoints, understanding user behavior, and integrating insights into marketing strategies.

Pros

  • Comprehensive customer journey mapping
  • Real-time insights
  • Collaborative platform
  • Intuitive user interface
  • Customizable features

Cons

  • Pricing not transparent
  • May require training for full utilization
ULTIMATE VISUALIZATION
USER EXPERIENCE BOOSTER

Why We Love It

What makes Smaply particularly special for the SaaS industry is its ability to gather and analyze customer data in real-time, allowing businesses to act swiftly and effectively. The software's collaborative platform ensures that all team members stay on the same page about customer interactions, making it easier to strategize and deliver an enhanced customer experience. Its user-friendly and customizable interface makes it a favorite among industry professionals.

Pros

  • Comprehensive customer journey mapping
  • Real-time insights
  • Collaborative platform
  • Intuitive user interface
  • Customizable features

Cons

  • Pricing not transparent
  • May require training for full utilization

Why We Love It

What makes Smaply particularly special for the SaaS industry is its ability to gather and analyze customer data in real-time, allowing businesses to act swiftly and effectively. The software's collaborative platform ensures that all team members stay on the same page about customer interactions, making it easier to strategize and deliver an enhanced customer experience. Its user-friendly and customizable interface makes it a favorite among industry professionals.

Pricing on request

Smaply is a comprehensive customer journey management software that specifically caters to SaaS businesses. It allows teams to visualize, analyze, and act on customer interactions, ensuring seamless customer experience and better alignment of team efforts. The software is particularly adept at addressing industry-specific needs such as tracking customer touchpoints, understanding user behavior, and integrating insights into marketing strategies.

4
Expert Score
9.1 / 10
600
46
SEAMLESS COLLABORATION
EXTENSIVE API SUPPORT
4
Miro Customer Journey Mapping
9.1

Miro Customer Journey Mapping

Miro Customer Journey Mapping
View Website
Free plan available, paid plans start at $8 per member/month
SEAMLESS COLLABORATION
EXTENSIVE API SUPPORT

Why We Love It

Miro stands out as a customer journey mapping tool for its robust collaboration features. It allows SaaS professionals to work in real-time, making edits and comments that are instantly visible to all team members. This, combined with its integration with popular platforms and pre-built templates, makes it easy to create comprehensive and detailed customer journey maps that drive customer experience strategies. Its dynamic, interactive, and user-friendly interface makes it a favorite among industry professionals.

Pros

  • Extensive collaboration features
  • Real-time editing and commenting
  • Integration with popular platforms like Slack and Google Drive
  • Pre-built templates for journey mapping

Cons

  • Limited features in the free version
  • Can be overwhelming for new users
  • No offline mode

Free plan available, paid plans start at $8 per member/month

Miro's Customer Journey Mapping tool is specifically designed for SaaS professionals seeking to enhance their understanding of customer experiences. It provides a clear visualization of customer journeys, touchpoints, and personas, helping to streamline and improve customer interactions and engagements.

Pros

  • Extensive collaboration features
  • Real-time editing and commenting
  • Integration with popular platforms like Slack and Google Drive
  • Pre-built templates for journey mapping

Cons

  • Limited features in the free version
  • Can be overwhelming for new users
  • No offline mode
SEAMLESS COLLABORATION
EXTENSIVE API SUPPORT

Why We Love It

Miro stands out as a customer journey mapping tool for its robust collaboration features. It allows SaaS professionals to work in real-time, making edits and comments that are instantly visible to all team members. This, combined with its integration with popular platforms and pre-built templates, makes it easy to create comprehensive and detailed customer journey maps that drive customer experience strategies. Its dynamic, interactive, and user-friendly interface makes it a favorite among industry professionals.

Pros

  • Extensive collaboration features
  • Real-time editing and commenting
  • Integration with popular platforms like Slack and Google Drive
  • Pre-built templates for journey mapping

Cons

  • Limited features in the free version
  • Can be overwhelming for new users
  • No offline mode

Why We Love It

Miro stands out as a customer journey mapping tool for its robust collaboration features. It allows SaaS professionals to work in real-time, making edits and comments that are instantly visible to all team members. This, combined with its integration with popular platforms and pre-built templates, makes it easy to create comprehensive and detailed customer journey maps that drive customer experience strategies. Its dynamic, interactive, and user-friendly interface makes it a favorite among industry professionals.

Free plan available, paid plans start at $8 per member/month

Miro's Customer Journey Mapping tool is specifically designed for SaaS professionals seeking to enhance their understanding of customer experiences. It provides a clear visualization of customer journeys, touchpoints, and personas, helping to streamline and improve customer interactions and engagements.

5
Expert Score
8.7 / 10
542
37
SAAS SPECIALIST
PERSONALIZED JOURNEYS
5
Atlassian Customer Journey Mapping
8.7

Atlassian Customer Journey Mapping

Atlassian Customer Journey Mapping
View Website
Enterprise pricing available
SAAS SPECIALIST
PERSONALIZED JOURNEYS

Why We Love It

We love Atlassian's Customer Journey Mapping tool because it's specifically designed for the SaaS industry. It beautifully encapsulates the user journey, highlighting the product usage and pain points, which is critical in designing a better user experience. It's not just a mapping tool, but a strategic instrument that directly impacts product development and customer retention strategies.

Pros

  • Easy-to-use interface
  • Detailed customer journey visualization
  • Effective for product improvement strategies
  • Built for SaaS businesses

Cons

  • Requires Atlassian integration
  • May be overwhelming for beginners
  • Enterprise pricing can be on the higher side

Enterprise pricing available

Atlassian's Customer Journey Mapping tool is specifically designed to help SaaS businesses understand user engagement, track pain points, and improve their product's user experience. It's a crucial tool for marketing automation strategies as it aids in tailoring a personalized customer journey, boosting conversion rates.

Pros

  • Easy-to-use interface
  • Detailed customer journey visualization
  • Effective for product improvement strategies
  • Built for SaaS businesses

Cons

  • Requires Atlassian integration
  • May be overwhelming for beginners
  • Enterprise pricing can be on the higher side
SAAS SPECIALIST
PERSONALIZED JOURNEYS

Why We Love It

We love Atlassian's Customer Journey Mapping tool because it's specifically designed for the SaaS industry. It beautifully encapsulates the user journey, highlighting the product usage and pain points, which is critical in designing a better user experience. It's not just a mapping tool, but a strategic instrument that directly impacts product development and customer retention strategies.

Pros

  • Easy-to-use interface
  • Detailed customer journey visualization
  • Effective for product improvement strategies
  • Built for SaaS businesses

Cons

  • Requires Atlassian integration
  • May be overwhelming for beginners
  • Enterprise pricing can be on the higher side

Why We Love It

We love Atlassian's Customer Journey Mapping tool because it's specifically designed for the SaaS industry. It beautifully encapsulates the user journey, highlighting the product usage and pain points, which is critical in designing a better user experience. It's not just a mapping tool, but a strategic instrument that directly impacts product development and customer retention strategies.

Enterprise pricing available

Atlassian's Customer Journey Mapping tool is specifically designed to help SaaS businesses understand user engagement, track pain points, and improve their product's user experience. It's a crucial tool for marketing automation strategies as it aids in tailoring a personalized customer journey, boosting conversion rates.

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1Twilio Customer Journey Mapping
 No No Contact for trial Yes Yes Yes SOC 2 Salesforce, Google Workspace, Microsoft 365 Yes Pay-as-you-go
2Atlassian Customer Journey Mapping
 No No Contact for trial Yes Yes Yes ISO 27001 Jira, Confluence, Trello Yes Enterprise pricing
3UXPressia
 No Freemium Yes - 14 days No No Email/Ticket only Not specified Slack, Google Drive, Microsoft Teams No Contact for pricing
4Smaply Journey Management
 No No Yes - 7 days No No Email/Ticket only Not specified Slack, Trello, Jira No Pricing on request
5Miro Customer Journey Mapping
 Yes Yes Yes - 7 days Yes Yes Yes ISO 27001 Slack, Google Drive, Microsoft Teams Yes $8/member/month
1

Twilio Customer Journey Mapping

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Salesforce, Google Workspace, Microsoft 365
Supports SSO
Yes
Starting Price
Pay-as-you-go
2

Atlassian Customer Journey Mapping

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
ISO 27001
Popular Integrations
Jira, Confluence, Trello
Supports SSO
Yes
Starting Price
Enterprise pricing
3

UXPressia

Has Mobile App
No
Has Free Plan
Freemium
Has Free Trial
Yes - 14 days
Integrates With Zapier
No
Has Public API
No
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Slack, Google Drive, Microsoft Teams
Supports SSO
No
Starting Price
Contact for pricing
4

Smaply Journey Management

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Yes - 7 days
Integrates With Zapier
No
Has Public API
No
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Slack, Trello, Jira
Supports SSO
No
Starting Price
Pricing on request
5

Miro Customer Journey Mapping

Has Mobile App
Yes
Has Free Plan
Yes
Has Free Trial
Yes - 7 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
ISO 27001
Popular Integrations
Slack, Google Drive, Microsoft Teams
Supports SSO
Yes
Starting Price
$8/member/month

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How We Rank Products

How We Evaluate Products

Our Evaluation Process

The 'How We Choose' section for customer journey mapping tools for SaaS products is grounded in a thorough analysis of key factors such as specifications, features, customer reviews, and ratings. Important considerations in this category include user interface design, integration capabilities, collaboration features, and pricing structures, as these elements significantly influence the effectiveness and usability of the tools for various teams. The research methodology focuses on comparing specifications across products, analyzing customer feedback from reputable sources, and reviewing ratings to gauge overall satisfaction and value. This comprehensive approach ensures that the rankings reflect a well-rounded perspective on the best options available in the market.

Verification

  • Products evaluated through comprehensive research and analysis of customer feedback and expert insights.
  • Rankings based on an extensive review of specifications, user ratings, and industry benchmarks.
  • Selection criteria focus on key features such as usability, integration capabilities, and customer support options.

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Frequently Asked Questions About Customer Journey Mapping Tools for SaaS

What makes a customer journey mapping tools for saas the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your customer journey mapping tools for saas recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of customer journey mapping tools for saas?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

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Score Breakdown

0.0 / 10
Excellent

What This Award Means