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Best Video Editing Tools for Marketers in 2025: 5 Top Reviews

Albert Richer
Curated by :
Albert Richer
Updated Nov 22, 2025

You can explore the entire category inside our Video Editing & Production Tools guide.

Video Editing Tools for Marketers
Albert Richer

Finding the Right Video Editing Tool: Insights from Marketers and Experts Alike When it comes to video editing tools, market research shows that features like intuitive interfaces and robust customer support can make or break a marketer's experience. In fact, customer reviews often highlight the importance of real-time collaboration tools—many users report that platforms like Adobe Premiere Pro and Final Cut Pro X excel in this area, making them favorites among teams working on tight deadlines. Finding the Right Video Editing Tool: Insights from Marketers and Experts Alike When it comes to video editing tools, market research shows that features like intuitive interfaces and robust customer support can make or break a marketer's experience.

Similar Categories
1
Expert Score
8.9 / 10
631
91
ENGAGEMENT BOOST
ANALYTICS POWER
1
Wistia: Business Video Platform
8.9

Wistia: Business Video Platform

Wistia: Business Video Platform
View Website
Free plan available, Paid plans starting at $99/month
ENGAGEMENT BOOST
ANALYTICS POWER

Why We Love It

Wistia is tailored specifically for marketers focusing on video content. Its robust analytics provide deep insights into viewer behaviors, allowing for targeted marketing strategies. Plus, its ad-free video players and webinar hosting capabilities make it a standout choice for businesses wanting to deliver a seamless viewer experience. And with AI editing, creating professional quality videos has never been easier.

Pros

  • Comprehensive video management
  • Powerful analytics
  • AI editing
  • Ad-free video players
  • Webinar hosting

Cons

  • Lacks live streaming support
  • Could be complex for beginners
  • Higher price point for advanced features

Free plan available, Paid plans starting at $99/month

Wistia is a dedicated video marketing platform that provides comprehensive video management, hosting, and analytics tools specifically designed for businesses. It effectively meets industry needs with features like ad-free players, webinar hosting, and AI editing, making it a powerful tool for marketers to drive engagement, collect leads, and measure performance.

Pros

  • Comprehensive video management
  • Powerful analytics
  • AI editing
  • Ad-free video players
  • Webinar hosting

Cons

  • Lacks live streaming support
  • Could be complex for beginners
  • Higher price point for advanced features
ENGAGEMENT BOOST
ANALYTICS POWER

Why We Love It

Wistia is tailored specifically for marketers focusing on video content. Its robust analytics provide deep insights into viewer behaviors, allowing for targeted marketing strategies. Plus, its ad-free video players and webinar hosting capabilities make it a standout choice for businesses wanting to deliver a seamless viewer experience. And with AI editing, creating professional quality videos has never been easier.

Pros

  • Comprehensive video management
  • Powerful analytics
  • AI editing
  • Ad-free video players
  • Webinar hosting

Cons

  • Lacks live streaming support
  • Could be complex for beginners
  • Higher price point for advanced features

Why We Love It

Wistia is tailored specifically for marketers focusing on video content. Its robust analytics provide deep insights into viewer behaviors, allowing for targeted marketing strategies. Plus, its ad-free video players and webinar hosting capabilities make it a standout choice for businesses wanting to deliver a seamless viewer experience. And with AI editing, creating professional quality videos has never been easier.

Free plan available, Paid plans starting at $99/month

Wistia is a dedicated video marketing platform that provides comprehensive video management, hosting, and analytics tools specifically designed for businesses. It effectively meets industry needs with features like ad-free players, webinar hosting, and AI editing, making it a powerful tool for marketers to drive engagement, collect leads, and measure performance.

2
Expert Score
8.8 / 10
354
128
COST-EFFECTIVE
ENTERPRISE-READY
2
Vidyard - Video Tools
8.8

Vidyard - Video Tools

Vidyard - Video Tools
View Website
Enterprise pricing available
COST-EFFECTIVE
ENTERPRISE-READY

Why We Love It

Vidyard is much more than a video editing tool. It's a solution that has been tailor-made for the needs of marketers and sales teams in the digital age. Its AI-powered personalization helps create video messages that truly resonate with customers, resulting in higher engagement and faster deal closures. Plus, it's scalable, meaning it can handle the demands of large-scale marketing campaigns. Also, it provides insightful analytics, aiding in strategy optimization. Its ease of integration with various platforms makes it a versatile tool in a marketer's arsenal.

Pros

  • AI-powered personalization
  • Scalable video delivery
  • Efficient customer engagement
  • Robust analytics
  • Easy integration

Cons

  • Limited functionalities in basic plan
  • Relatively high pricing for small businesses

Enterprise pricing available

Vidyard is an AI-powered video tool specifically designed for virtual sales and marketing teams. It allows professionals in the industry to create personalized video messages that engage more customers and close deals faster. With the ability to deliver these videos at scale, Vidyard addresses the need for efficient yet effective communication in the digital marketing sphere.

Pros

  • AI-powered personalization
  • Scalable video delivery
  • Efficient customer engagement
  • Robust analytics
  • Easy integration

Cons

  • Limited functionalities in basic plan
  • Relatively high pricing for small businesses
COST-EFFECTIVE
ENTERPRISE-READY

Why We Love It

Vidyard is much more than a video editing tool. It's a solution that has been tailor-made for the needs of marketers and sales teams in the digital age. Its AI-powered personalization helps create video messages that truly resonate with customers, resulting in higher engagement and faster deal closures. Plus, it's scalable, meaning it can handle the demands of large-scale marketing campaigns. Also, it provides insightful analytics, aiding in strategy optimization. Its ease of integration with various platforms makes it a versatile tool in a marketer's arsenal.

Pros

  • AI-powered personalization
  • Scalable video delivery
  • Efficient customer engagement
  • Robust analytics
  • Easy integration

Cons

  • Limited functionalities in basic plan
  • Relatively high pricing for small businesses

Why We Love It

Vidyard is much more than a video editing tool. It's a solution that has been tailor-made for the needs of marketers and sales teams in the digital age. Its AI-powered personalization helps create video messages that truly resonate with customers, resulting in higher engagement and faster deal closures. Plus, it's scalable, meaning it can handle the demands of large-scale marketing campaigns. Also, it provides insightful analytics, aiding in strategy optimization. Its ease of integration with various platforms makes it a versatile tool in a marketer's arsenal.

Enterprise pricing available

Vidyard is an AI-powered video tool specifically designed for virtual sales and marketing teams. It allows professionals in the industry to create personalized video messages that engage more customers and close deals faster. With the ability to deliver these videos at scale, Vidyard addresses the need for efficient yet effective communication in the digital marketing sphere.

3
Expert Score
7.7 / 10
509
126
USER-FRIENDLY
SOCIAL MEDIA READY
3
Canva Marketing Video Maker
7.7

Canva Marketing Video Maker

Canva Marketing Video Maker
View Website
Free plan available, Pro version at $12.95/month, Enterprise pricing available
USER-FRIENDLY
SOCIAL MEDIA READY

Why We Love It

Canva's Marketing Video Maker is a game-changer for marketers. It eliminates the need for expensive video editing software and technical know-how, letting you focus on crafting the perfect message for your audience. With a vast library of customizable templates and the ability to easily share your creations on social media, you can quickly create engaging and professional-looking marketing videos. Plus, its flexible pricing options mean it's accessible for businesses of all sizes.

Pros

  • Extensive template library
  • Ease of use
  • Flexible pricing options
  • Integrates with social media platforms
  • No technical skills required

Cons

  • Limited advanced editing features
  • Online-only, requires stable internet connection

Free plan available, Pro version at $12.95/month, Enterprise pricing available

Canva's Marketing Video Maker is a SaaS solution specifically designed for marketers who need to create engaging video content for social media. Its user-friendly interface and vast library of templates make it easy to produce high-quality marketing videos, including demos and testimonials, without any technical skills required.

Pros

  • Extensive template library
  • Ease of use
  • Flexible pricing options
  • Integrates with social media platforms
  • No technical skills required

Cons

  • Limited advanced editing features
  • Online-only, requires stable internet connection
USER-FRIENDLY
SOCIAL MEDIA READY

Why We Love It

Canva's Marketing Video Maker is a game-changer for marketers. It eliminates the need for expensive video editing software and technical know-how, letting you focus on crafting the perfect message for your audience. With a vast library of customizable templates and the ability to easily share your creations on social media, you can quickly create engaging and professional-looking marketing videos. Plus, its flexible pricing options mean it's accessible for businesses of all sizes.

Pros

  • Extensive template library
  • Ease of use
  • Flexible pricing options
  • Integrates with social media platforms
  • No technical skills required

Cons

  • Limited advanced editing features
  • Online-only, requires stable internet connection

Why We Love It

Canva's Marketing Video Maker is a game-changer for marketers. It eliminates the need for expensive video editing software and technical know-how, letting you focus on crafting the perfect message for your audience. With a vast library of customizable templates and the ability to easily share your creations on social media, you can quickly create engaging and professional-looking marketing videos. Plus, its flexible pricing options mean it's accessible for businesses of all sizes.

Free plan available, Pro version at $12.95/month, Enterprise pricing available

Canva's Marketing Video Maker is a SaaS solution specifically designed for marketers who need to create engaging video content for social media. Its user-friendly interface and vast library of templates make it easy to produce high-quality marketing videos, including demos and testimonials, without any technical skills required.

4
Expert Score
6.7 / 10
442
91
AI MAGIC
TEMPLATE RICH
4
Adobe Express Online Video Maker
6.7

Adobe Express Online Video Maker

View Website
Free plan available, Premium pricing starts at $9.99/month
AI MAGIC
TEMPLATE RICH

Why We Love It

Adobe Express is more than just a video maker; it's a marketer's best friend in the digital media landscape. It simplifies the process of creating professional-grade marketing videos with its vast library of free templates and intuitive editing tools. Whether you're crafting a short promo or a full-blown marketing campaign, Adobe Express has you covered. Plus, its seamless integration with other Adobe products makes it an indispensable tool for marketers in the Adobe ecosystem.

Pros

  • Intuitive interface
  • Advanced editing tools
  • Free video templates
  • Versatile marketing video creation
  • Adobe brand reliability

Cons

  • Limited features on free plan
  • Requires internet connection
  • May be overkill for simple projects

Free plan available, Premium pricing starts at $9.99/month

Adobe Express is a powerful online marketing video maker designed specifically for marketers. It allows users to easily create and edit eye-catching video ads, promos, and campaigns with an array of free video templates. Its advanced editing features, coupled with a user-friendly interface, make it an industry favorite for creating stunning marketing videos with minimal effort.

Pros

  • Intuitive interface
  • Advanced editing tools
  • Free video templates
  • Versatile marketing video creation
  • Adobe brand reliability

Cons

  • Limited features on free plan
  • Requires internet connection
  • May be overkill for simple projects
AI MAGIC
TEMPLATE RICH

Why We Love It

Adobe Express is more than just a video maker; it's a marketer's best friend in the digital media landscape. It simplifies the process of creating professional-grade marketing videos with its vast library of free templates and intuitive editing tools. Whether you're crafting a short promo or a full-blown marketing campaign, Adobe Express has you covered. Plus, its seamless integration with other Adobe products makes it an indispensable tool for marketers in the Adobe ecosystem.

Pros

  • Intuitive interface
  • Advanced editing tools
  • Free video templates
  • Versatile marketing video creation
  • Adobe brand reliability

Cons

  • Limited features on free plan
  • Requires internet connection
  • May be overkill for simple projects

Why We Love It

Adobe Express is more than just a video maker; it's a marketer's best friend in the digital media landscape. It simplifies the process of creating professional-grade marketing videos with its vast library of free templates and intuitive editing tools. Whether you're crafting a short promo or a full-blown marketing campaign, Adobe Express has you covered. Plus, its seamless integration with other Adobe products makes it an indispensable tool for marketers in the Adobe ecosystem.

Free plan available, Premium pricing starts at $9.99/month

Adobe Express is a powerful online marketing video maker designed specifically for marketers. It allows users to easily create and edit eye-catching video ads, promos, and campaigns with an array of free video templates. Its advanced editing features, coupled with a user-friendly interface, make it an industry favorite for creating stunning marketing videos with minimal effort.

5
Expert Score
6.5 / 10
688
141
LEAD GENERATION
WEBINAR HOSTING
5
Descript AI Video & Podcast Editor
6.5

Descript AI Video & Podcast Editor

Descript AI Video & Podcast Editor
View Website
Free plan available, Paid plans starting at $12/month
LEAD GENERATION
WEBINAR HOSTING

Why We Love It

Descript is an ideal tool for marketers, offering an all-in-one platform for creating, editing, and publishing podcasts. Its AI-powered transcription service is a game-changer, allowing marketers to easily create transcripts and improve SEO. Also, the ability to create promotional clips directly within the platform saves time and drives engagement. It's not just a video and podcast editing tool but a complete content creation suite.

Pros

  • AI-powered transcription
  • Multi-format content creation
  • Easy-to-use interface
  • Robust editing tools
  • Promotional clip creation

Cons

  • Limited tools in free plan
  • Might require basic editing knowledge

Free plan available, Paid plans starting at $12/month

Descript is a comprehensive podcast editing platform that's perfect for marketers. It lets you record, edit, and publish audio and video content conveniently. Its AI-based transcription service and promotional clip creation feature makes it a one-stop solution for marketers looking to streamline their content creation process.

Pros

  • AI-powered transcription
  • Multi-format content creation
  • Easy-to-use interface
  • Robust editing tools
  • Promotional clip creation

Cons

  • Limited tools in free plan
  • Might require basic editing knowledge
LEAD GENERATION
WEBINAR HOSTING

Why We Love It

Descript is an ideal tool for marketers, offering an all-in-one platform for creating, editing, and publishing podcasts. Its AI-powered transcription service is a game-changer, allowing marketers to easily create transcripts and improve SEO. Also, the ability to create promotional clips directly within the platform saves time and drives engagement. It's not just a video and podcast editing tool but a complete content creation suite.

Pros

  • AI-powered transcription
  • Multi-format content creation
  • Easy-to-use interface
  • Robust editing tools
  • Promotional clip creation

Cons

  • Limited tools in free plan
  • Might require basic editing knowledge

Why We Love It

Descript is an ideal tool for marketers, offering an all-in-one platform for creating, editing, and publishing podcasts. Its AI-powered transcription service is a game-changer, allowing marketers to easily create transcripts and improve SEO. Also, the ability to create promotional clips directly within the platform saves time and drives engagement. It's not just a video and podcast editing tool but a complete content creation suite.

Free plan available, Paid plans starting at $12/month

Descript is a comprehensive podcast editing platform that's perfect for marketers. It lets you record, edit, and publish audio and video content conveniently. Its AI-based transcription service and promotional clip creation feature makes it a one-stop solution for marketers looking to streamline their content creation process.

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1Wistia: Business Video Platform
 No Yes Yes - 14 days Yes Enterprise API only Email/Ticket only Not specified HubSpot, Marketo, Salesforce Enterprise plans only $99/month
2Vidyard - Video Tools
 Yes Freemium Yes - 14 days Yes Yes Yes SOC 2 HubSpot, Salesforce, Marketo Yes Contact for pricing
3Canva Marketing Video Maker
 Yes Yes Yes - 30 days Yes No Email/Ticket only Not specified Google Drive, Dropbox, Instagram Enterprise plans only $12.95/month
4Adobe Express Online Video Maker
 Yes Yes Yes - 30 days No No Yes Not specified Adobe Creative Cloud, Google Drive, Dropbox Yes $9.99/month
5Descript AI Video & Podcast Editor
 No Yes Yes - 7 days Yes No Email/Ticket only Not specified Zoom, Slack, Google Drive No $12/month
1

Wistia: Business Video Platform

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Enterprise API only
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
HubSpot, Marketo, Salesforce
Supports SSO
Enterprise plans only
Starting Price
$99/month
2

Vidyard - Video Tools

Has Mobile App
Yes
Has Free Plan
Freemium
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
HubSpot, Salesforce, Marketo
Supports SSO
Yes
Starting Price
Contact for pricing
3

Canva Marketing Video Maker

Has Mobile App
Yes
Has Free Plan
Yes
Has Free Trial
Yes - 30 days
Integrates With Zapier
Yes
Has Public API
No
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Google Drive, Dropbox, Instagram
Supports SSO
Enterprise plans only
Starting Price
$12.95/month
4

Adobe Express Online Video Maker

Has Mobile App
Yes
Has Free Plan
Yes
Has Free Trial
Yes - 30 days
Integrates With Zapier
No
Has Public API
No
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Adobe Creative Cloud, Google Drive, Dropbox
Supports SSO
Yes
Starting Price
$9.99/month
5

Descript AI Video & Podcast Editor

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Yes - 7 days
Integrates With Zapier
Yes
Has Public API
No
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Zoom, Slack, Google Drive
Supports SSO
No
Starting Price
$12/month

Similar Categories

Video Collaboration Tools for Teams
Video Collaboration Tools for Teams
 Video Editing Tools for Podcasters
Video Editing Tools for Podcasters
 Video Editing Tools for Social Media Creators
Video Editing Tools for Social Media Creators
 Video Editing Tools with Stock Libraries
Video Editing Tools with Stock Libraries
 Video Production Tools with Templates
Video Production Tools with Templates
 Lightweight Video Editing Tools for SMBs
Lightweight Video Editing Tools for SMBs
 AI Video Editing Tools
AI Video Editing Tools
 Wireframing Tools for UX Designers
Wireframing Tools for UX Designers

How We Rank Products

How We Evaluate Products

Our Evaluation Process

The 'How We Choose' section for video editing tools for marketers outlines the methodology used to evaluate and rank products based on several key factors. These include specifications such as ease of use, feature sets like templates and editing capabilities, and integrations with other marketing tools. Customer reviews and ratings were extensively analyzed to gauge user satisfaction and overall performance, while value considerations were assessed by comparing pricing structures relative to the features offered.

In this category, specific considerations that influenced the selection process involved the tools' ability to cater to marketing needs, such as analytics features, branding options, and collaboration capabilities. The research methodology focused on a comprehensive analysis of product specifications, user feedback, and market ratings, ensuring that the rankings reflect the best options available for marketers looking to enhance their video content creation.

Verification

  • Products evaluated through comprehensive research and analysis of video editing features tailored for marketers.
  • Rankings based on in-depth analysis of user reviews, expert ratings, and key product specifications.
  • Selection criteria focus on essential tools and functionalities that enhance marketing video creation and editing efficiency.

As an Amazon Associate, we earn from qualifying purchases. We may also earn commissions from other affiliate partners.

Frequently Asked Questions About Video Editing Tools for Marketers

What makes a video editing tools for marketers the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your video editing tools for marketers recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of video editing tools for marketers?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

×

Score Breakdown

0.0 / 10
Excellent

What This Award Means