Best for teams that are
- Lifecycle marketers using Braze for customer engagement campaigns
- Teams needing to host images specifically for in-app messages and push notifications
- Marketers requiring integrated asset access within campaign composition tools
Skip if
- General digital asset management outside of the Braze marketing ecosystem
- Teams needing to store large files or unsupported formats like raw video
- Businesses looking for a company-wide central repository for all departments
Expert Take
Our analysis shows Braze Media Library excels by combining unlimited asset storage with cutting-edge AI image generation directly in the workflow. Research indicates it stands out for regulated industries due to its rare HIPAA-compliant infrastructure and ISO 27001 certification. Based on documented features, the seamless integration with the broader Braze engagement platform allows for sophisticated cross-channel orchestration that justifies its enterprise positioning.
Pros
- Unlimited media asset storage
- Built-in AI image generation (DALL·E 3)
- HIPAA-compliant infrastructure available
- Intuitive drag-and-drop interface
- Gartner Magic Quadrant Leader
Cons
- No native video hosting
- 5MB maximum file size limit
- High enterprise-level pricing
- Steep learning curve for advanced features
- Opaque pricing structure