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9 Best Feature Flagging & Experimentation Tools for Marketing Agencies to Buy in 2025 | Buying Guide

Albert Richer
Curated by :
Albert Richer
Updated Nov 22, 2025

To explore all related software, head to our main Feature Flagging & Experimentation Tools page.

Feature Flagging & Experimentation Tools for Marketing Agencies
Albert Richer

Navigating the Feature Flagging Landscape: Insights for Marketing Agencies Market research shows that the right feature flagging and experimentation tools can be game-changers for marketing agencies, allowing them to optimize campaigns and improve user experiences. Analysis of customer reviews indicates that tools like LaunchDarkly and Optimizely consistently score high in user satisfaction, with many praising their robust integration capabilities and user-friendly interfaces. Navigating the Feature Flagging Landscape: Insights for Marketing Agencies Market research shows that the right feature flagging and experimentation tools can be game-changers for marketing agencies, allowing them to optimize campaigns and improve user experiences.

Similar Categories
1
Expert Score
8.4 / 10
670
26
USER-CENTRIC TESTING
INNOVATION DRIVEN
1
Adobe On-Device A/B Testing
8.4

Adobe On-Device A/B Testing

View Website
Enterprise pricing available
USER-CENTRIC TESTING
INNOVATION DRIVEN

Why We Love It

What makes Adobe's On-Device A/B Testing software stand out is its ability to allow marketing agencies to carry out specific, detailed testing of user experiences. This is of great value in an industry where understanding customer behavior is crucial. Moreover, the feature flagging element allows agencies to test new features without disrupting the overall experience, reducing the risk of alienating users. Lastly, Adobe is a highly reputable brand with a track record of reliable products, adding a layer of trust for professionals in the industry.

Pros

  • Enables A/B testing
  • Incorporates feature flags
  • Directly test user experiences
  • Data-driven decision making
  • Adobe's renowned reliability

Cons

  • Requires technical expertise
  • May be over-complex for smaller marketing agencies
  • Limited customization

Enterprise pricing available

Adobe's on-device decisioning tool enables marketing agencies to carry out A/B testing with feature flags. Designed specifically for developers, this tool can be used to test different features and user experiences, making it possible to refine marketing strategies based on proven data.

Pros

  • Enables A/B testing
  • Incorporates feature flags
  • Directly test user experiences
  • Data-driven decision making
  • Adobe's renowned reliability

Cons

  • Requires technical expertise
  • May be over-complex for smaller marketing agencies
  • Limited customization
USER-CENTRIC TESTING
INNOVATION DRIVEN

Why We Love It

What makes Adobe's On-Device A/B Testing software stand out is its ability to allow marketing agencies to carry out specific, detailed testing of user experiences. This is of great value in an industry where understanding customer behavior is crucial. Moreover, the feature flagging element allows agencies to test new features without disrupting the overall experience, reducing the risk of alienating users. Lastly, Adobe is a highly reputable brand with a track record of reliable products, adding a layer of trust for professionals in the industry.

Pros

  • Enables A/B testing
  • Incorporates feature flags
  • Directly test user experiences
  • Data-driven decision making
  • Adobe's renowned reliability

Cons

  • Requires technical expertise
  • May be over-complex for smaller marketing agencies
  • Limited customization

Why We Love It

What makes Adobe's On-Device A/B Testing software stand out is its ability to allow marketing agencies to carry out specific, detailed testing of user experiences. This is of great value in an industry where understanding customer behavior is crucial. Moreover, the feature flagging element allows agencies to test new features without disrupting the overall experience, reducing the risk of alienating users. Lastly, Adobe is a highly reputable brand with a track record of reliable products, adding a layer of trust for professionals in the industry.

Enterprise pricing available

Adobe's on-device decisioning tool enables marketing agencies to carry out A/B testing with feature flags. Designed specifically for developers, this tool can be used to test different features and user experiences, making it possible to refine marketing strategies based on proven data.

2
Expert Score
8.3 / 10
567
78
SEAMLESS INTEGRATION
2
AB Tasty Feature Experimentation
8.3

AB Tasty Feature Experimentation

AB Tasty Feature Experimentation
View Website
Enterprise pricing available
SEAMLESS INTEGRATION

Why We Love It

AB Tasty's feature experimentation is a game changer for marketing agencies. It allows for real-world, real-time testing of code changes, which translates to quicker, more accurate responses to market trends. This level of agility gives agencies an edge over their competition. It's not just about having data, but about making that data actionable – and AB Tasty does just that.

Pros

  • Real-time user testing
  • Agile response to market demands
  • Data-driven decision making
  • Easy to integrate with existing systems
  • Robust support

Cons

  • Requires technical knowledge
  • Enterprise pricing may not suit smaller agencies

Enterprise pricing available

AB Tasty's feature experimentation tool is specifically designed for marketing agencies that need a data-driven approach to decision making. With feature flags, agencies can test and fine-tune new code changes on live users in a real production environment, thus validating functionality and user experience in real-time. This enables quicker, more agile responses to market demands.

Pros

  • Real-time user testing
  • Agile response to market demands
  • Data-driven decision making
  • Easy to integrate with existing systems
  • Robust support

Cons

  • Requires technical knowledge
  • Enterprise pricing may not suit smaller agencies
SEAMLESS INTEGRATION

Why We Love It

AB Tasty's feature experimentation is a game changer for marketing agencies. It allows for real-world, real-time testing of code changes, which translates to quicker, more accurate responses to market trends. This level of agility gives agencies an edge over their competition. It's not just about having data, but about making that data actionable – and AB Tasty does just that.

Pros

  • Real-time user testing
  • Agile response to market demands
  • Data-driven decision making
  • Easy to integrate with existing systems
  • Robust support

Cons

  • Requires technical knowledge
  • Enterprise pricing may not suit smaller agencies

Why We Love It

AB Tasty's feature experimentation is a game changer for marketing agencies. It allows for real-world, real-time testing of code changes, which translates to quicker, more accurate responses to market trends. This level of agility gives agencies an edge over their competition. It's not just about having data, but about making that data actionable – and AB Tasty does just that.

Enterprise pricing available

AB Tasty's feature experimentation tool is specifically designed for marketing agencies that need a data-driven approach to decision making. With feature flags, agencies can test and fine-tune new code changes on live users in a real production environment, thus validating functionality and user experience in real-time. This enables quicker, more agile responses to market demands.

3
Expert Score
8.1 / 10
723
93
3
GrowthBook
8.1

GrowthBook

GrowthBook
View Website
Free plan available, Enterprise pricing available

Why We Love It

GrowthBook fills a unique spot in the market for marketing agencies. It provides a rare fusion of development and marketing tools, allowing for a more data-driven approach in marketing strategies. Its open-source nature and high customizability make it an adaptable tool that can fit into any agency's workflow. The ability to measure the impact of code releases is a game-changer, providing valuable insights into user behavior and campaign effectiveness.

Pros

  • Open-source platform
  • Seamless code release
  • Data-driven insights
  • High customizability
  • Easy integration

Cons

  • Requires technical expertise
  • Limited customer support
  • Initial setup might be complex

Free plan available, Enterprise pricing available

GrowthBook is an open-source feature flagging and experimentation platform, perfect for marketing agencies looking for data-driven results. It enables seamless release of code, while facilitating the measurement of its impact using your own data. This bridges the gap between development and marketing, allowing for more strategic decision making.

Pros

  • Open-source platform
  • Seamless code release
  • Data-driven insights
  • High customizability
  • Easy integration

Cons

  • Requires technical expertise
  • Limited customer support
  • Initial setup might be complex

Why We Love It

GrowthBook fills a unique spot in the market for marketing agencies. It provides a rare fusion of development and marketing tools, allowing for a more data-driven approach in marketing strategies. Its open-source nature and high customizability make it an adaptable tool that can fit into any agency's workflow. The ability to measure the impact of code releases is a game-changer, providing valuable insights into user behavior and campaign effectiveness.

Pros

  • Open-source platform
  • Seamless code release
  • Data-driven insights
  • High customizability
  • Easy integration

Cons

  • Requires technical expertise
  • Limited customer support
  • Initial setup might be complex

Why We Love It

GrowthBook fills a unique spot in the market for marketing agencies. It provides a rare fusion of development and marketing tools, allowing for a more data-driven approach in marketing strategies. Its open-source nature and high customizability make it an adaptable tool that can fit into any agency's workflow. The ability to measure the impact of code releases is a game-changer, providing valuable insights into user behavior and campaign effectiveness.

Free plan available, Enterprise pricing available

GrowthBook is an open-source feature flagging and experimentation platform, perfect for marketing agencies looking for data-driven results. It enables seamless release of code, while facilitating the measurement of its impact using your own data. This bridges the gap between development and marketing, allowing for more strategic decision making.

4
Expert Score
8.1 / 10
644
28
DATA-DRIVEN INSIGHTS
AGILE MARKETING
4
Split.io Feature Flags
8.1

Split.io Feature Flags

Split.io Feature Flags
View Website
Enterprise pricing available
DATA-DRIVEN INSIGHTS
AGILE MARKETING

Why We Love It

Split.io is not just about feature flagging, it's a comprehensive solution that helps marketing agencies measure the impact of every feature and make data-driven decisions. It enables agencies to progressively roll out features and instantly understand their impact on key metrics, providing them with an unparalleled level of control and flexibility. Furthermore, the integration capability ensures that it fits seamlessly into any agency's existing infrastructure.

Pros

  • Powerful data analytics
  • Real-time alerts
  • Granular control over feature release
  • Easy integration with existing platforms
  • 24/7 support

Cons

  • May require technical knowledge to fully utilize
  • No explicit pricing on website

Enterprise pricing available

Split.io is tailor-made for marketing agencies that require robust feature flagging and experimentation tools. It effectively connects impact data, provides real-time alerts, and allows granular control over feature release, thereby enabling agencies to optimize their marketing strategies and campaigns based on solid data-driven insights.

Pros

  • Powerful data analytics
  • Real-time alerts
  • Granular control over feature release
  • Easy integration with existing platforms
  • 24/7 support

Cons

  • May require technical knowledge to fully utilize
  • No explicit pricing on website
DATA-DRIVEN INSIGHTS
AGILE MARKETING

Why We Love It

Split.io is not just about feature flagging, it's a comprehensive solution that helps marketing agencies measure the impact of every feature and make data-driven decisions. It enables agencies to progressively roll out features and instantly understand their impact on key metrics, providing them with an unparalleled level of control and flexibility. Furthermore, the integration capability ensures that it fits seamlessly into any agency's existing infrastructure.

Pros

  • Powerful data analytics
  • Real-time alerts
  • Granular control over feature release
  • Easy integration with existing platforms
  • 24/7 support

Cons

  • May require technical knowledge to fully utilize
  • No explicit pricing on website

Why We Love It

Split.io is not just about feature flagging, it's a comprehensive solution that helps marketing agencies measure the impact of every feature and make data-driven decisions. It enables agencies to progressively roll out features and instantly understand their impact on key metrics, providing them with an unparalleled level of control and flexibility. Furthermore, the integration capability ensures that it fits seamlessly into any agency's existing infrastructure.

Enterprise pricing available

Split.io is tailor-made for marketing agencies that require robust feature flagging and experimentation tools. It effectively connects impact data, provides real-time alerts, and allows granular control over feature release, thereby enabling agencies to optimize their marketing strategies and campaigns based on solid data-driven insights.

5
Expert Score
7.9 / 10
444
24
OPEN SOURCE FRIENDLY
COST-EFFECTIVE
5
ConfigCat Feature Flag Service
7.9

ConfigCat Feature Flag Service

ConfigCat Feature Flag Service
View Website
Free plan available, Premium plans start at $29/month
OPEN SOURCE FRIENDLY
COST-EFFECTIVE

Why We Love It

We love ConfigCat for marketing agencies because it provides them the power to control feature releases independently. This freedom speeds up the testing and deployment process, leading to quicker decision making and improved marketing strategies. Its ability to integrate with various platforms and languages makes it a flexible and versatile tool for any marketing team.

Pros

  • Real-time control over features
  • Efficient A/B testing
  • Easy integration with existing workflow
  • 24/7 support
  • SDKs available in many languages

Cons

  • Interface could be more intuitive
  • Limited features in free plan

Free plan available, Premium plans start at $29/month

ConfigCat is a feature flag and configuration management service that is incredibly beneficial for marketing agencies. It allows for feature releases to be decoupled from code deployments, enabling quicker and more efficient A/B testing, rollouts, and rollback of features. This aligns with the needs of marketing agencies that require real-time control over feature deployment without depending on developers.

Pros

  • Real-time control over features
  • Efficient A/B testing
  • Easy integration with existing workflow
  • 24/7 support
  • SDKs available in many languages

Cons

  • Interface could be more intuitive
  • Limited features in free plan
OPEN SOURCE FRIENDLY
COST-EFFECTIVE

Why We Love It

We love ConfigCat for marketing agencies because it provides them the power to control feature releases independently. This freedom speeds up the testing and deployment process, leading to quicker decision making and improved marketing strategies. Its ability to integrate with various platforms and languages makes it a flexible and versatile tool for any marketing team.

Pros

  • Real-time control over features
  • Efficient A/B testing
  • Easy integration with existing workflow
  • 24/7 support
  • SDKs available in many languages

Cons

  • Interface could be more intuitive
  • Limited features in free plan

Why We Love It

We love ConfigCat for marketing agencies because it provides them the power to control feature releases independently. This freedom speeds up the testing and deployment process, leading to quicker decision making and improved marketing strategies. Its ability to integrate with various platforms and languages makes it a flexible and versatile tool for any marketing team.

Free plan available, Premium plans start at $29/month

ConfigCat is a feature flag and configuration management service that is incredibly beneficial for marketing agencies. It allows for feature releases to be decoupled from code deployments, enabling quicker and more efficient A/B testing, rollouts, and rollback of features. This aligns with the needs of marketing agencies that require real-time control over feature deployment without depending on developers.

6
Expert Score
7.8 / 10
723
139
ALERT SYSTEMS
6
Feature Toggle Management
7.8

Feature Toggle Management

Feature Toggle Management
View Website
Free plan available
ALERT SYSTEMS

Why We Love It

Feature Toggle Management is a game-changer for marketing agencies. It allows software teams to test new features and strategies without disrupting the user experience, thereby fostering a culture of experimentation and innovation. The ability to manage feature toggles dynamically reduces the risk of application failures and boosts the team's confidence in deploying changes, making it an invaluable tool for agencies aiming to deliver high-quality, cutting-edge software solutions.

Pros

  • Dynamic feature toggle management
  • Supports experimentation
  • Promotes innovation
  • Enhances application management
  • Free and transparent platform

Cons

  • Requires technical understanding
  • Limited customization options

Free plan available

Feature Toggle Management by getunleash is a feature flagging and experimentation tool specifically designed for marketing agencies. It allows software development teams to conduct experiments on their applications by enabling and disabling features without deploying new code, thereby promoting innovation and swift decision-making.

Pros

  • Dynamic feature toggle management
  • Supports experimentation
  • Promotes innovation
  • Enhances application management
  • Free and transparent platform

Cons

  • Requires technical understanding
  • Limited customization options
ALERT SYSTEMS

Why We Love It

Feature Toggle Management is a game-changer for marketing agencies. It allows software teams to test new features and strategies without disrupting the user experience, thereby fostering a culture of experimentation and innovation. The ability to manage feature toggles dynamically reduces the risk of application failures and boosts the team's confidence in deploying changes, making it an invaluable tool for agencies aiming to deliver high-quality, cutting-edge software solutions.

Pros

  • Dynamic feature toggle management
  • Supports experimentation
  • Promotes innovation
  • Enhances application management
  • Free and transparent platform

Cons

  • Requires technical understanding
  • Limited customization options

Why We Love It

Feature Toggle Management is a game-changer for marketing agencies. It allows software teams to test new features and strategies without disrupting the user experience, thereby fostering a culture of experimentation and innovation. The ability to manage feature toggles dynamically reduces the risk of application failures and boosts the team's confidence in deploying changes, making it an invaluable tool for agencies aiming to deliver high-quality, cutting-edge software solutions.

Free plan available

Feature Toggle Management by getunleash is a feature flagging and experimentation tool specifically designed for marketing agencies. It allows software development teams to conduct experiments on their applications by enabling and disabling features without deploying new code, thereby promoting innovation and swift decision-making.

7
Expert Score
7.6 / 10
680
119
RAPID EXPERIMENTATION
ENTERPRISE READY
7
Optimizely Mobile App A/B Testing
7.6

Optimizely Mobile App A/B Testing

Optimizely Mobile App A/B Testing
View Website
Enterprise pricing available
RAPID EXPERIMENTATION
ENTERPRISE READY

Why We Love It

Optimizely's tool is a boon for marketing agencies, where the need for speed, efficiency, and flexibility in mobile app development is paramount. It enables continual software delivery and testing without jeopardizing the user experience with bugs. This balance between rapid development and user satisfaction is why industry professionals love Optimizely's feature flagging and experimentation tool.

Pros

  • Efficient A/B testing
  • Risk-minimized software deployment
  • Continual delivery and testing
  • Mobile-specific features
  • 24/7 support

Cons

  • Enterprise pricing could be costly for smaller agencies
  • Requires technical knowledge

Enterprise pricing available

Optimizely's feature flagging and experimentation tool is perfect for marketing agencies looking to streamline their mobile app development and testing. It allows continuous software delivery and deployment while mitigating the risk of introducing bugs to all users, catering to the industry's need for efficient, effective, and risk-minimized software development.

Pros

  • Efficient A/B testing
  • Risk-minimized software deployment
  • Continual delivery and testing
  • Mobile-specific features
  • 24/7 support

Cons

  • Enterprise pricing could be costly for smaller agencies
  • Requires technical knowledge
RAPID EXPERIMENTATION
ENTERPRISE READY

Why We Love It

Optimizely's tool is a boon for marketing agencies, where the need for speed, efficiency, and flexibility in mobile app development is paramount. It enables continual software delivery and testing without jeopardizing the user experience with bugs. This balance between rapid development and user satisfaction is why industry professionals love Optimizely's feature flagging and experimentation tool.

Pros

  • Efficient A/B testing
  • Risk-minimized software deployment
  • Continual delivery and testing
  • Mobile-specific features
  • 24/7 support

Cons

  • Enterprise pricing could be costly for smaller agencies
  • Requires technical knowledge

Why We Love It

Optimizely's tool is a boon for marketing agencies, where the need for speed, efficiency, and flexibility in mobile app development is paramount. It enables continual software delivery and testing without jeopardizing the user experience with bugs. This balance between rapid development and user satisfaction is why industry professionals love Optimizely's feature flagging and experimentation tool.

Enterprise pricing available

Optimizely's feature flagging and experimentation tool is perfect for marketing agencies looking to streamline their mobile app development and testing. It allows continuous software delivery and deployment while mitigating the risk of introducing bugs to all users, catering to the industry's need for efficient, effective, and risk-minimized software development.

8
Expert Score
6.9 / 10
674
88
8
Harness Feature Management & Experimentation
6.9

Harness Feature Management & Experimentation

Harness Feature Management & Experimentation
View Website
Enterprise pricing available

Why We Love It

Harness Feature Management & Experimentation stands out for its comprehensive feature flagging and experimentation toolkit. It empowers marketing agencies to make informed decisions based on real-time data, ensuring software changes lead to positive results. The software's robust alert system is a game-changer, as it provides immediate feedback on the impact of changes, preventing potential disruptions or negative impacts on ongoing campaigns. Furthermore, its seamless integration capabilities ensure a smooth addition to any agency's tech stack.

Pros

  • Real-time impact data
  • Intuitive feature flagging
  • Advanced experimentation tools
  • Robust alert system
  • Seamless integration with existing systems

Cons

  • Could be overkill for smaller agencies
  • Requires technical knowledge
  • Pricing information not readily available

Enterprise pricing available

Harness Feature Management & Experimentation is a top-tier solution specifically tailored for marketing agencies. It allows users to test, monitor, and quickly adapt features in their software environment, enabling data-driven decision making. Its alert system provides critical impact data, informing whether software changes are beneficial or detrimental - a crucial feature for agencies aiming to maximize their marketing strategies.

Pros

  • Real-time impact data
  • Intuitive feature flagging
  • Advanced experimentation tools
  • Robust alert system
  • Seamless integration with existing systems

Cons

  • Could be overkill for smaller agencies
  • Requires technical knowledge
  • Pricing information not readily available

Why We Love It

Harness Feature Management & Experimentation stands out for its comprehensive feature flagging and experimentation toolkit. It empowers marketing agencies to make informed decisions based on real-time data, ensuring software changes lead to positive results. The software's robust alert system is a game-changer, as it provides immediate feedback on the impact of changes, preventing potential disruptions or negative impacts on ongoing campaigns. Furthermore, its seamless integration capabilities ensure a smooth addition to any agency's tech stack.

Pros

  • Real-time impact data
  • Intuitive feature flagging
  • Advanced experimentation tools
  • Robust alert system
  • Seamless integration with existing systems

Cons

  • Could be overkill for smaller agencies
  • Requires technical knowledge
  • Pricing information not readily available

Why We Love It

Harness Feature Management & Experimentation stands out for its comprehensive feature flagging and experimentation toolkit. It empowers marketing agencies to make informed decisions based on real-time data, ensuring software changes lead to positive results. The software's robust alert system is a game-changer, as it provides immediate feedback on the impact of changes, preventing potential disruptions or negative impacts on ongoing campaigns. Furthermore, its seamless integration capabilities ensure a smooth addition to any agency's tech stack.

Enterprise pricing available

Harness Feature Management & Experimentation is a top-tier solution specifically tailored for marketing agencies. It allows users to test, monitor, and quickly adapt features in their software environment, enabling data-driven decision making. Its alert system provides critical impact data, informing whether software changes are beneficial or detrimental - a crucial feature for agencies aiming to maximize their marketing strategies.

9
Expert Score
6.5 / 10
424
167
REAL-TIME CONTROL
GRANULAR CONTROL
9
Eppo Feature Flagging Platform
6.5

Eppo Feature Flagging Platform

Eppo Feature Flagging Platform
View Website
Enterprise pricing available
REAL-TIME CONTROL
GRANULAR CONTROL

Why We Love It

Eppo's unified feature flagging and experimentation platform stands out in the market due to its specific focus on marketing agencies. It understands the industry's need for advanced testing capabilities, flexible campaign management, and real-time data insights. The ability to operate in various modes allows marketing agencies to tailor their approach to their specific needs, making Eppo a versatile and powerful tool in their arsenal.

Pros

  • Unified feature flagging and experimentation
  • Industry-specific tool
  • Flexible operational modes
  • Real-time data and insights
  • Robust A/B testing functionality

Cons

  • Potential complexity for beginners
  • Requires technical understanding
  • Pricing details not directly available

Enterprise pricing available

Eppo's unified feature flagging and experimentation platform is purposely built for marketing agencies, enabling them to carry out A/B testing seamlessly and roll out new features progressively. Its ability to cater to diverse operational methods makes it an industry-specific solution for effective campaign management and optimization.

Pros

  • Unified feature flagging and experimentation
  • Industry-specific tool
  • Flexible operational modes
  • Real-time data and insights
  • Robust A/B testing functionality

Cons

  • Potential complexity for beginners
  • Requires technical understanding
  • Pricing details not directly available
REAL-TIME CONTROL
GRANULAR CONTROL

Why We Love It

Eppo's unified feature flagging and experimentation platform stands out in the market due to its specific focus on marketing agencies. It understands the industry's need for advanced testing capabilities, flexible campaign management, and real-time data insights. The ability to operate in various modes allows marketing agencies to tailor their approach to their specific needs, making Eppo a versatile and powerful tool in their arsenal.

Pros

  • Unified feature flagging and experimentation
  • Industry-specific tool
  • Flexible operational modes
  • Real-time data and insights
  • Robust A/B testing functionality

Cons

  • Potential complexity for beginners
  • Requires technical understanding
  • Pricing details not directly available

Why We Love It

Eppo's unified feature flagging and experimentation platform stands out in the market due to its specific focus on marketing agencies. It understands the industry's need for advanced testing capabilities, flexible campaign management, and real-time data insights. The ability to operate in various modes allows marketing agencies to tailor their approach to their specific needs, making Eppo a versatile and powerful tool in their arsenal.

Enterprise pricing available

Eppo's unified feature flagging and experimentation platform is purposely built for marketing agencies, enabling them to carry out A/B testing seamlessly and roll out new features progressively. Its ability to cater to diverse operational methods makes it an industry-specific solution for effective campaign management and optimization.

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1Adobe On-Device A/B Testing
 Web-only No Contact for trial No Enterprise API only Email/Ticket only ISO 27001 Adobe Analytics, Salesforce, Google Analytics Yes Contact for pricing
2AB Tasty Feature Experimentation
 Web-only No Contact for trial Yes Yes Yes ISO 27001 Google Analytics, HubSpot, Salesforce Yes Contact for pricing
3GrowthBook
 Web-only Yes Not specified No Yes No Not specified Custom integrations only Not specified Free
4Split.io Feature Flags
 Web-only No Contact for trial No Yes Yes SOC 2 Slack, Jira, GitHub Yes Contact for pricing
5ConfigCat Feature Flag Service
 Web-only Yes Yes - 14 days Yes Yes Email/Ticket only Not specified Slack, Jira, GitHub Yes $29/month
6Feature Toggle Management
 Web-only Yes Not specified No Yes No Not specified Custom integrations only Not specified Free
7Optimizely Mobile App A/B Testing
 Yes No Contact for trial Yes Yes Yes ISO 27001 Google Analytics, Salesforce, Adobe Yes Contact for pricing
8Harness Feature Management & Experimentation
 Web-only No Contact for trial No Yes Yes SOC 2 Slack, Jira, GitHub Yes Contact for pricing
9Eppo Feature Flagging Platform
 Web-only No Contact for trial No Yes Email/Ticket only Not specified Custom integrations only Yes Contact for pricing
1

Adobe On-Device A/B Testing

Has Mobile App
Web-only
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Enterprise API only
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
ISO 27001
Popular Integrations
Adobe Analytics, Salesforce, Google Analytics
Supports SSO
Yes
Starting Price
Contact for pricing
2

AB Tasty Feature Experimentation

Has Mobile App
Web-only
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
ISO 27001
Popular Integrations
Google Analytics, HubSpot, Salesforce
Supports SSO
Yes
Starting Price
Contact for pricing
3

GrowthBook

Has Mobile App
Web-only
Has Free Plan
Yes
Has Free Trial
Not specified
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
No
SOC 2 or ISO Certified
Not specified
Popular Integrations
Custom integrations only
Supports SSO
Not specified
Starting Price
Free
4

Split.io Feature Flags

Has Mobile App
Web-only
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Slack, Jira, GitHub
Supports SSO
Yes
Starting Price
Contact for pricing
5

ConfigCat Feature Flag Service

Has Mobile App
Web-only
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Slack, Jira, GitHub
Supports SSO
Yes
Starting Price
$29/month
6

Feature Toggle Management

Has Mobile App
Web-only
Has Free Plan
Yes
Has Free Trial
Not specified
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
No
SOC 2 or ISO Certified
Not specified
Popular Integrations
Custom integrations only
Supports SSO
Not specified
Starting Price
Free
7

Optimizely Mobile App A/B Testing

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
ISO 27001
Popular Integrations
Google Analytics, Salesforce, Adobe
Supports SSO
Yes
Starting Price
Contact for pricing
8

Harness Feature Management & Experimentation

Has Mobile App
Web-only
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Slack, Jira, GitHub
Supports SSO
Yes
Starting Price
Contact for pricing
9

Eppo Feature Flagging Platform

Has Mobile App
Web-only
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Custom integrations only
Supports SSO
Yes
Starting Price
Contact for pricing

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How We Rank Products

How We Evaluate Products

Our Evaluation Process

The 'How We Choose' section for feature flagging and experimentation tools for marketing agencies outlines a comprehensive research methodology focused on several key factors. These include product specifications, core features, customer reviews, ratings, and the overall value offered to users. Specific considerations important to this category include integration capabilities with existing marketing platforms, ease of use, scalability, and support options, as these attributes significantly impact the effectiveness of feature flagging in marketing strategies.

Rankings are determined by analyzing data from multiple sources, including detailed specifications from product websites, aggregated customer feedback from review platforms, and comparative pricing assessments. This research methodology ensures an objective evaluation of each product's strengths and weaknesses, ultimately guiding marketing agencies in selecting the most suitable tools for their experimentation and feature management needs.

Verification

  • Products evaluated through comprehensive research and analysis of feature flagging capabilities and user feedback.
  • Selection criteria focus on integration ease, performance metrics, and customer support offerings specific to marketing agencies.
  • Comparison methodology analyzes expert reviews and industry ratings to highlight the best-performing tools in the feature flagging category.

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Frequently Asked Questions About Feature Flagging & Experimentation Tools for Marketing Agencies

What makes a feature flagging & experimentation tools for marketing agencies the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your feature flagging & experimentation tools for marketing agencies recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of feature flagging & experimentation tools for marketing agencies?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

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Score Breakdown

0.0 / 10
Excellent

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