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What Are The Best Eye Makeup in 2025

"Unlock Your Eye Makeup Potential: A Comprehensive Guide to the Best Products for Every Look" When it comes to eye makeup, choosing the right products can make all the difference in achieving that flawless look. From versatile eyeshadows to smudge-proof eyeliners, understanding your options is key. Consider factors such as your eye shape, skin tone, and personal style when selecting products. High-quality formulas can enhance your features and ensure longevity throughout the day, so look for brands with proven performance. Additionally, don't overlook the importance of tools—investing in good brushes can elevate your application skills significantly. Whether you're after a bold, smoky eye or a subtle daytime look, our guide will help you navigate the vast world of eye makeup. Get ready to transform your beauty routine with the best eye makeup products tailored just for you!

1

Maybelline Sky High Waterproof Mascara

Buy Now $9.00

Why We Love It

This mascara has been praised for its ability to dramatically lengthen and volumize lashes. Users love the waterproof formula, which can withstand tears, sweat, and rain without smudging. It's great for those with sensitive eyes and contact lens wearers. The flex tower brush is a favorite feature, as it bends to reach every lash for maximum impact.

Pros

  • Provides volume and length
  • Waterproof
  • Suitable for sensitive eyes

Cons

  • May be difficult to remove
  • Some users report clumping

Waterproof, washable mascara for limitless length and volume

Maybelline Sky High Waterproof Mascara takes your lashes to new heights. The exclusive flex tower brush bends to volumize and extend every single lash from root to tip. This mascara has been tested by ophthalmologists and is suitable for sensitive eyes and contact lens wearers. The waterproof formula is durable enough to last all day without smudging or clumping.

2

Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer

Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer
Buy Now $9.09

Why We Love It

This concealer is a fan favorite for its ability to instantly erase dark circles and fine lines. Users love the addition of goji berry and Haloxyl, which help to reduce puffiness and shadows, and experts appreciate the affordable price point. The sponge applicator is also a hit for its ease of use and smooth application.

Pros

  • Easy to apply
  • Effective at reducing dark circles
  • Affordable

Cons

  • Limited shade range
  • Sponge applicator can be difficult to clean

Anti-aging concealer with a sponge applicator

Maybelline's Instant Age Rewind Eraser is a super-concentrated treatment concealer that instantly erases dark circles and fine lines. This anti-aging concealer is infused with goji berry and Haloxyl to reduce puffiness and shadows while delivering a radiant complexion. The easy-to-use sponge applicator ensures a smooth application every time.

3

L'Oreal Paris Makeup Voluminous Original Volume Building Mascara

L'Oreal Paris Makeup Voluminous Original Volume Building Mascara
Buy Now $7.88

Why We Love It

The Voluminous Mascara from L'Oreal is praised for its ability to add dramatic volume to lashes without clumping. Users love the unique brush that evenly coats lashes, and experts are impressed with its suitability for sensitive eyes and contact lens wearers. Despite its staying power, some reviewers note that it can be difficult to remove.

Pros

  • Adds volume
  • Resists clumping
  • Suitable for sensitive eyes

Cons

  • May smudge
  • Can be difficult to remove

Volume-building mascara with a unique brush

L'Oreal's Voluminous Mascara builds lashes up to 5 times their natural thickness for a full and dramatic look. The unique Volume Maximizing Brush quickly thickens and builds lashes evenly, while the mascara's formula resists clumping and keeps lashes soft. The mascara is also fragrance-free, ophthalmologist-tested, and suitable for sensitive eyes and contact lens wearers.

4

L'Oreal Paris Makeup Voluminous Original Mascara

Buy Now $9.00

Why We Love It

Users love how this mascara dramatically intensifies and volumizes their lashes. It's especially praised for its ability to achieve a dramatic look without clumping. The fact that it's suitable for sensitive eyes and contact lens wearers is a major bonus, and many users appreciate its ophthalmologist-tested, allergy-tested formula.

Pros

  • Boosts volume and thickness
  • Suitable for sensitive eyes
  • Ophthalmologist-tested

Cons

  • Can clump if not applied carefully
  • May smudge

Volume-boosting mascara for fuller, thicker lashes

L'Oreal Paris Makeup Voluminous Original Mascara boosts lashes to 5X their natural thickness for a full and dramatic look. The Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. The formula is fragrance-free, ophthalmologist-tested, allergy-tested, and suitable for sensitive eyes and contact lens wearers.

5

James Charles Palette Morphe

Buy Now $19.00

Why We Love It

This palette is loved for its wide range of vibrant, highly pigmented shades. Users appreciate the mix of finishes, which allows for endless creativity. The quality of the eyeshadows is highly praised, with many users noting their blendability and staying power. Despite the occasionally mentioned fallout of some shades, it's a fan favorite for its versatility and color payoff.

Pros

  • Versatile color selection
  • Highly pigmented
  • Matte, metallic, and shimmer finishes

Cons

  • Some shades may have fallout
  • Large palette size may be cumbersome for some

39-shade eyeshadow palette for endless eye looks

The James Charles Palette Morphe gives you all the colors of the rainbow, and more, to create any look you can dream up. With 39 seriously bold, crazy-colorful shades from James Charles, this palette is designed for creating everything from a neutral eye to a rainbow of possibilities. It features a mix of matte, metallic, and shimmer finishes.

More Specific Lists

Looking for something more specific? Check out these specialized lists:

Eyeliner

4 products

→

Mascara

9 products

→

Product Comparison

Compare features across all products in this category

6 Features 10 Products Updated Oct 10, 2025
Product Ophthalmologist-tested Waterproof Application Type Special Ingredients Shade Variety Additional Benefits
1 Maybelline Sky High Waterproof Mascara
Yes Yes Flex tower brush None specified Available in multiple shades Suitable for sensitive eyes
2 Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer
No No Sponge applicator Goji berry, Haloxyl Limited shade range Reduces dark circles
2 Stila Stay All Day Waterproof Liquid Eye Liner
No Yes Marker-like tip None specified Available in multiple colors Long-lasting, easy to use
3 L'Oreal Paris Makeup Voluminous Original Volume Building Mascara
Yes No Volume Maximizing Brush Fragrance-free Available in multiple shades Resists clumping
3 Urban Decay Eyeshadow Primer Potion
No Yes Applicator tube None specified Available in one shade Vegan and cruelty-free
4 Anastasia Beverly Hills - Brow Wiz
No No Retractable pencil None specified Variety of shades available Includes spoolie brush
5 L'Oreal Paris Makeup Voluminous Original Mascara
Yes No Volume Maximizing Brush Fragrance-free Available in multiple shades Suitable for sensitive eyes
6 James Charles Palette Morphe
No No Eyeshadow palette None specified 39 shades Highly pigmented
7 NYX PROFESSIONAL MAKEUP Epic Ink Liner
No Yes Precision tip None specified Available in multiple colors Cruelty-free
8 Benefit Cosmetics Roller Lash Curling & Lifting Mascara
No No Hook 'n' Roll brush Provitamin B5, serin Available in one shade Conditions lashes
1

Maybelline Sky High Waterproof Mascara

Ophthalmologist-tested
Yes
Waterproof
Yes
Application Type
Flex tower brush
Special Ingredients
None specified
Shade Variety
Available in multiple shades
Additional Benefits
Suitable for sensitive eyes
2

Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer

Ophthalmologist-tested
No
Waterproof
No
Application Type
Sponge applicator
Special Ingredients
Goji berry, Haloxyl
Shade Variety
Limited shade range
Additional Benefits
Reduces dark circles
2

Stila Stay All Day Waterproof Liquid Eye Liner

Ophthalmologist-tested
No
Waterproof
Yes
Application Type
Marker-like tip
Special Ingredients
None specified
Shade Variety
Available in multiple colors
Additional Benefits
Long-lasting, easy to use
3

L'Oreal Paris Makeup Voluminous Original Volume Building Mascara

Ophthalmologist-tested
Yes
Waterproof
No
Application Type
Volume Maximizing Brush
Special Ingredients
Fragrance-free
Shade Variety
Available in multiple shades
Additional Benefits
Resists clumping
3

Urban Decay Eyeshadow Primer Potion

Ophthalmologist-tested
No
Waterproof
Yes
Application Type
Applicator tube
Special Ingredients
None specified
Shade Variety
Available in one shade
Additional Benefits
Vegan and cruelty-free
4

Anastasia Beverly Hills - Brow Wiz

Ophthalmologist-tested
No
Waterproof
No
Application Type
Retractable pencil
Special Ingredients
None specified
Shade Variety
Variety of shades available
Additional Benefits
Includes spoolie brush
5

L'Oreal Paris Makeup Voluminous Original Mascara

Ophthalmologist-tested
Yes
Waterproof
No
Application Type
Volume Maximizing Brush
Special Ingredients
Fragrance-free
Shade Variety
Available in multiple shades
Additional Benefits
Suitable for sensitive eyes
6

James Charles Palette Morphe

Ophthalmologist-tested
No
Waterproof
No
Application Type
Eyeshadow palette
Special Ingredients
None specified
Shade Variety
39 shades
Additional Benefits
Highly pigmented
7

NYX PROFESSIONAL MAKEUP Epic Ink Liner

Ophthalmologist-tested
No
Waterproof
Yes
Application Type
Precision tip
Special Ingredients
None specified
Shade Variety
Available in multiple colors
Additional Benefits
Cruelty-free
8

Benefit Cosmetics Roller Lash Curling & Lifting Mascara

Ophthalmologist-tested
No
Waterproof
No
Application Type
Hook 'n' Roll brush
Special Ingredients
Provitamin B5, serin
Shade Variety
Available in one shade
Additional Benefits
Conditions lashes

Frequently Asked Questions About Eye Makeup

What makes a eye makeup the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your eye makeup recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of eye makeup?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

Explore More Eye Makeup Categories

Eyeliner (4 products) Mascara (9 products)