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What Are The Best Toothpaste in 2025

Unlocking the Secrets to Superior Oral Health: A Comprehensive Guide to Choosing the Best Toothpaste for Your Needs Navigating the vast array of toothpaste options can be overwhelming, but understanding key factors can significantly enhance your dental care routine. Look for fluoride-based formulas, as fluoride is essential for strengthening enamel and preventing cavities. If you have sensitive teeth, consider a toothpaste specifically designed to alleviate discomfort while promoting overall gum health. Additionally, pay attention to the ingredients; natural options with minimal artificial additives often provide gentle yet effective cleaning. It's also wise to choose a toothpaste with the American Dental Association (ADA) Seal of Acceptance, ensuring it meets rigorous safety and efficacy standards. For those pursuing whiter teeth, consider whitening formulations that utilize safe, effective bleaching agents. Lastly, remember to assess your individual needs—whether it's combating tartar buildup, freshening breath, or addressing specific dental conditions—so you can make an informed decision that supports your oral health journey.

1

Crest Pro-Health Smooth Formula Toothpaste, Clean Mint

Crest Pro-Health Smooth Formula Toothpaste, Clean Mint
Buy Now $12.09

Why We Love It

Users rave about Crest Pro-Health's comprehensive protection. They love how it tackles a whole range of oral health concerns, from tartar build-up to bad breath. Many have noticed a significant improvement in the whiteness of their teeth, with some even saying it has helped to reduce sensitivity. Its paraben-free formulation is also a hit among health-conscious consumers.

Pros

  • Comprehensive protection
  • Whitens teeth
  • Paraben-Free

Cons

  • Flavor might be too mild for some
  • Might not be suitable for extremely sensitive teeth

Crest's Pro-Health toothpaste in a smooth, clean mint flavor

Crest Pro-Health Smooth Formula Toothpaste offers a comprehensive approach to oral care. It's designed to protect against cavities, gingivitis, plaque, sensitive teeth, tartar build-up, and it freshens breath. Moreover, it whitens surface stains for a brighter smile. It's formulated without parabens, making it safe for daily use.

2

Crest Pro-Health Smooth Formula Toothpaste

Buy Now $9.00

Why We Love It

Crest Pro-Health Smooth Formula Toothpaste has received positive feedback for its comprehensive oral care. Users appreciate its ability to address multiple dental issues, from cavities to tartar. The smooth, foamy formula is a hit among users who enjoy the clean feel it provides. The ADA's acceptance of this toothpaste gives consumers added confidence in its effectiveness.

Pros

  • Multi-benefit toothpaste
  • Smooth, foamy formula
  • ADA accepted

Cons

  • Not recommended for children under 2 years
  • May not be suitable for people with severe sensitivity

Crest toothpaste with smooth peppermint flavor

Crest Pro-Health Smooth Formula Toothpaste is a multi-benefit toothpaste that provides comprehensive care for your oral health. It protects against areas that dentists check most: cavities, gingivitis, plaque, sensitivity, tartar, and whitening. The toothpaste also freshens breath and has a smooth, foamy formula with a cool peppermint flavor. Crest Pro-Health is accepted by the American Dental Association (ADA).

3

Crest Pro-Health Smooth Formula Toothpaste

Crest Pro-Health Smooth Formula Toothpaste
Buy Now $7.46

Why We Love It

Users love how Crest Pro-Health Smooth Formula Toothpaste combines so many benefits into one product. They mention it leaves their mouth feeling clean and fresh. Reviewers also highlight the smooth texture, saying it makes brushing a more comfortable experience. The ADA acceptance is another factor that users appreciate.

Pros

  • Multi-benefit formula
  • Smooth texture
  • ADA accepted

Cons

  • Not specifically for whitening
  • Contains fluoride

A smooth, multi-benefit toothpaste for comprehensive oral care.

Crest Pro-Health Smooth Formula Toothpaste offers a unique combination of benefits in one tube. It fights cavities, gingivitis, plaque, and sensitivity, while also whitening teeth and freshening breath. Its smooth formula ensures a comfortable brushing experience. This toothpaste is accepted by the American Dental Association (ADA) for its effectiveness.

4

Tom's of Maine Natural Children's Fluoride Toothpaste, Silly Strawberry

Tom's of Maine Natural Children's Fluoride Toothpaste, Silly Strawberry
Buy Now $11.82

Why We Love It

Parents love Tom's of Maine Natural Children's Fluoride Toothpaste for its natural ingredients and cavity-fighting power. They appreciate the kid-friendly flavor, which helps to make brushing a more enjoyable activity for their children. Despite it being a bit pricier than other children's toothpaste, many believe the benefits are well worth the extra cost.

Pros

  • Natural ingredients
  • Kid-friendly flavor
  • Fluoride for cavity protection

Cons

  • Not as sweet as some kids might prefer
  • Pricey for a children's toothpaste

Tom's of Maine natural children's toothpaste in silly strawberry flavor

Tom's of Maine Natural Children's Fluoride Toothpaste is a natural toothpaste designed to provide cavity protection for children. It's made with fluoride to fight cavities and strengthen tooth enamel. The silly strawberry flavor is designed to be kid-friendly and encourage regular brushing. This toothpaste is free from artificial flavors, colors, and preservatives.

5

Tom's of Maine Natural Fluoride-Free Antiplaque & Whitening Toothpaste

Tom's of Maine Natural Fluoride-Free Antiplaque & Whitening Toothpaste
Buy Now $11.82

Why We Love It

Users appreciate that Tom's of Maine Natural Toothpaste is fluoride-free and uses natural ingredients. Many praise its effectiveness in fighting tartar and whitening teeth. The fact that it's cruelty-free and uses sustainably sourced ingredients is also highly commended, making it a favorite among eco-conscious consumers.

Pros

  • Fluoride-free
  • Fights tartar and whitens teeth
  • Uses natural ingredients

Cons

  • Doesn't contain fluoride, which some users may prefer
  • Taste might not appeal to everyone

A natural, fluoride-free toothpaste that fights plaque and whitens teeth.

Tom's of Maine Natural Fluoride-Free Toothpaste is a natural toothpaste that provides comprehensive dental care. It helps fight tartar build-up and whitens teeth by removing surface stains. It's fluoride-free, making it a great option for those who prefer a more natural approach to oral care. The toothpaste is also cruelty-free and uses only sustainably sourced ingredients.

6

Tom's of Maine Fluoride-Free Antiplaque & Whitening Toothpaste

Buy Now $12.00

Why We Love It

Users love that this toothpaste is a natural alternative to conventional toothpastes. Its ability to fight tartar and whiten teeth without the use of fluoride is highly appreciated by users. They also love that it's free from artificial flavors, colors, and preservatives, making it a healthier choice for oral care.

Pros

  • Fluoride-free formula
  • Fights tartar and whitens teeth
  • Free from artificial flavors, colors, and preservatives

Cons

  • May not provide as much cavity protection as fluoride toothpaste
  • Taste might not appeal to all

Tom's of Maine Fluoride-Free Toothpaste for natural oral care.

Tom's of Maine Fluoride-Free Antiplaque & Whitening Toothpaste is a natural oral care solution. It uses naturally derived ingredients to fight tartar, freshen breath, and whiten teeth without the use of fluoride. It's free from artificial flavors, colors, and preservatives.

7

Tom's of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste

Buy Now $12.00

Why We Love It

Tom's of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste is a favorite among users who prefer natural oral care products. It has been positively reviewed for its effective plaque removal and whitening capabilities. Many users have stated that they appreciate its fluoride-free formula and the brand's commitment to using natural ingredients. The toothpaste's ability to freshen breath and prevent tartar buildup is also well-regarded.

Pros

  • Fluoride-free
  • Natural ingredients
  • Effective plaque removal

Cons

  • Does not contain fluoride, which some may prefer for cavity protection
  • Flavor might be mild for some

A fluoride-free, natural toothpaste for plaque removal and whitening.

Tom's of Maine natural toothpaste uses naturally sourced silicas for clinically proven plaque removal. It whitens with naturally sourced silicas, helps freshen breath, and helps prevent tartar buildup. It's fluoride-free, gluten-free and cruelty-free.

8

Tom's of Maine Natural Fluoride-Free Antiplaque & Whitening Toothpaste

Buy Now $13.00

Why We Love It

Tom's of Maine Natural Fluoride-Free Antiplaque & Whitening Toothpaste is loved for its all-natural formulation. Users appreciate that it is free from artificial ingredients and fluoride. The toothpaste has been praised for its effectiveness in fighting tartar and whitening teeth. Its commitment to not testing on animals is also a big plus for many customers.

Pros

  • Natural ingredients
  • Fluoride-free
  • Cruelty-free

Cons

  • May not be as effective in preventing cavities as fluoride toothpastes
  • Taste might be different than traditional toothpastes

Tom's of Maine natural toothpaste with whitening properties

Tom's of Maine Natural Fluoride-Free Antiplaque & Whitening Toothpaste is a unique product that uses naturally sourced silicas for cleaning and whitening. It's fluoride-free and fights tartar buildup while freshening breath with peppermint flavor. This toothpaste is also free from artificial preservatives, colors, flavors, or sweeteners. It's cruelty-free and not tested on animals.

More Specific Lists

Looking for something more specific? Check out these specialized lists:

Fluoride Toothpaste

6 products

→

Natural Toothpaste

2 products

→

Product Comparison

Compare features across all products in this category

6 Features 8 Products Updated Oct 04, 2025
Product Fluoride Content Whitening Effect Sensitivity Relief Natural Ingredients ADA Acceptance Tartar Control
1 Colgate Total Toothpaste with Fluoride, Multi Benefit Toothpaste
Yes Moderate No No Yes Yes
1 Colgate Total Whitening Toothpaste
Yes High No No Yes Yes
1 Crest Pro-Health Smooth Formula Toothpaste, Clean Mint
Yes Moderate Yes No Yes Yes
3 Crest Pro-Health Smooth Formula Toothpaste
Yes Moderate Yes No Yes Yes
3 Sensodyne Pronamel Gentle Whitening, Sensitive Toothpaste
Yes Gentle Yes No Yes No
4 Tom's of Maine Natural Children's Fluoride Toothpaste, Silly Strawberry
Yes No No Yes No Yes
4 Tom's of Maine Natural Fluoride-Free Antiplaque & Whitening Toothpaste
No Moderate No Yes No Yes
5 Arm & Hammer Advance White Extreme Whitening Toothpaste
Yes Extreme No No No Yes
1

Colgate Total Toothpaste with Fluoride, Multi Benefit Toothpaste

Fluoride Content
Yes
Whitening Effect
Moderate
Sensitivity Relief
No
Natural Ingredients
No
ADA Acceptance
Yes
Tartar Control
Yes
1

Colgate Total Whitening Toothpaste

Fluoride Content
Yes
Whitening Effect
High
Sensitivity Relief
No
Natural Ingredients
No
ADA Acceptance
Yes
Tartar Control
Yes
1

Crest Pro-Health Smooth Formula Toothpaste, Clean Mint

Fluoride Content
Yes
Whitening Effect
Moderate
Sensitivity Relief
Yes
Natural Ingredients
No
ADA Acceptance
Yes
Tartar Control
Yes
3

Crest Pro-Health Smooth Formula Toothpaste

Fluoride Content
Yes
Whitening Effect
Moderate
Sensitivity Relief
Yes
Natural Ingredients
No
ADA Acceptance
Yes
Tartar Control
Yes
3

Sensodyne Pronamel Gentle Whitening, Sensitive Toothpaste

Fluoride Content
Yes
Whitening Effect
Gentle
Sensitivity Relief
Yes
Natural Ingredients
No
ADA Acceptance
Yes
Tartar Control
No
4

Tom's of Maine Natural Children's Fluoride Toothpaste, Silly Strawberry

Fluoride Content
Yes
Whitening Effect
No
Sensitivity Relief
No
Natural Ingredients
Yes
ADA Acceptance
No
Tartar Control
Yes
4

Tom's of Maine Natural Fluoride-Free Antiplaque & Whitening Toothpaste

Fluoride Content
No
Whitening Effect
Moderate
Sensitivity Relief
No
Natural Ingredients
Yes
ADA Acceptance
No
Tartar Control
Yes
5

Arm & Hammer Advance White Extreme Whitening Toothpaste

Fluoride Content
Yes
Whitening Effect
Extreme
Sensitivity Relief
No
Natural Ingredients
No
ADA Acceptance
No
Tartar Control
Yes

Frequently Asked Questions About Toothpaste

What makes a toothpaste the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your toothpaste recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of toothpaste?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

Explore More Toothpaste Categories

Fluoride Toothpaste (6 products) Natural Toothpaste (2 products)