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What Are The Best Eyeshadow in 2025

"Unlock the Secret to Flawless Eyes: Expert Tips on Choosing the Perfect Eyeshadow for Every Look" When it comes to selecting the best eyeshadow, understanding the nuances of formulation, pigmentation, and finish is essential for achieving stunning results. Whether you’re a makeup novice or a seasoned pro, navigating the diverse landscape of eyeshadow options can be overwhelming. Factors such as blendability, longevity, and color payoff play crucial roles in determining the ideal product for your makeup bag. From creamy textures that glide on effortlessly to richly pigmented powders that deliver vibrant hues, our guide breaks down the key elements you should consider. Additionally, we’ll explore various finishes—from matte to shimmer—to help you create everything from everyday looks to dramatic evening styles. With our expert insights, you’ll discover how to choose eyeshadow that complements your eye shape and skin tone, ensuring a flawless application every time. Embrace your creativity and elevate your makeup game with our top picks for eyeshadows that promise to enhance your beauty routine. Let’s delve into the world of color and texture, and find the perfect eyeshadow that speaks to your unique style!

1

Urban Decay Naked3 Eyeshadow Palette

Urban Decay Naked3 Eyeshadow Palette
Buy Now $9.99

Why We Love It

Users and experts love the Urban Decay Naked3 Eyeshadow Palette for its range of beautiful, rose-hued neutrals. The shadows are praised for their blendability and longevity. The included double-ended brush is also a favorite feature, as it allows for precise application and blending.

Pros

  • Long-lasting
  • Blendable
  • Includes a double-ended brush

Cons

  • Higher price point
  • Some shades may appear similar on the skin

12-shade eyeshadow palette with rose-hued neutrals.

The Urban Decay Naked3 Eyeshadow Palette offers 12 rose-hued neutral colors, ranging from pale, shimmery pink to deep black matte with red micro-glitter. The palette includes a double-ended brush for easy application. The shadows are long-lasting and blendable, allowing for a variety of looks.

2

NYX PROFESSIONAL MAKEUP Ultimate Shadow Palette, Warm Neutrals

NYX PROFESSIONAL MAKEUP Ultimate Shadow Palette, Warm Neutrals
Buy Now $16.95

Why We Love It

Reviewers love the NYX Professional Makeup Ultimate Shadow Palette for its range of warm, neutral shades. The high pigmentation and blendability of the shadows are praised, allowing users to create a variety of looks. The compact size of the palette is also a favorite feature, making it perfect for travel.

Pros

  • Highly pigmented
  • Blendable
  • Compact size

Cons

  • Some shades may have fallout
  • May require an eyeshadow primer for best results

16-shade eyeshadow palette in warm, neutral tones.

The NYX Professional Makeup Ultimate Shadow Palette features 16 warm, neutral shades in a range of finishes, from mattes and satins to shimmers and metallics. The eyeshadows are highly pigmented and blendable, allowing for a variety of looks. The compact size of the palette makes it perfect for travel.

3

NYX PROFESSIONAL MAKEUP Ultimate Shadow Palette, Warm Neutrals

Buy Now $17.00

Why We Love It

The NYX PROFESSIONAL MAKEUP Ultimate Shadow Palette is praised for its blendability and pigmentation. Users love the compact size, making it travel-friendly. The warm neutral shades are appreciated for their versatility, allowing for both everyday and dramatic makeup looks.

Pros

  • Highly pigmented
  • Compact size
  • Variety of finishes

Cons

  • Some shades may not be as pigmented
  • Product may have fallout

Compact eyeshadow palette with a mix of matte and shimmer warm neutrals.

The NYX PROFESSIONAL MAKEUP Ultimate Shadow Palette features 16 warm neutral shades, offering a mix of matte, satin, and shimmer finishes. The palette is compact and travel-friendly, perfect for creating a variety of looks on the go. The formula is highly pigmented and long-lasting, providing vibrant and long-lasting makeup looks.

4

NYX PROFESSIONAL MAKEUP Ultimate Shadow Palette, Eyeshadow Palette

Buy Now $17.00

Why We Love It

Users and reviewers alike love the NYX PROFESSIONAL MAKEUP Ultimate Shadow Palette for its great selection of colors and high-quality formula. The eyeshadows are praised for their pigmentation and blendability, and many users appreciate the variety of finishes included in the palette. The compact size also makes it ideal for travel.

Pros

  • 16 shades
  • Mix of finishes
  • Highly pigmented

Cons

  • Some shades may not show up on darker skin tones
  • Packaging could be sturdier

16-shade eyeshadow palette with a mix of finishes.

The NYX PROFESSIONAL MAKEUP Ultimate Shadow Palette is a must-have for any makeup lover. It features a collection of 16 high-performance eyeshadows in a variety of finishes - from matte and satin to shimmer and metallic. The shadows are richly pigmented and blendable, allowing for an endless array of looks.

5

L.A. Girl's Beauty Brick Eyeshadow

Buy Now $7.00

Why We Love It

Users love the L.A. Girl's Beauty Brick Eyeshadow for its affordable price and versatile range of colors. The inclusion of a mirror and brush is often appreciated, and many users note that the eyeshadows are smooth and easy to blend. The palette is often praised for its great value for money.

Pros

  • Affordable
  • 12 versatile shades
  • Includes a mirror and brush

Cons

  • Some shades may not be highly pigmented
  • Packaging could be sturdier

12-shade eyeshadow palette with a mix of finishes.

The L.A. Girl's Beauty Brick Eyeshadow is a budget-friendly palette featuring 12 versatile shades. The palette includes a mix of matte and shimmer finishes, and the eyeshadows are smooth, blendable, and long-lasting. The palette also includes a mirror and a double-ended brush for easy application.

Product Comparison

Compare features across all products in this category

6 Features 7 Products Updated Oct 04, 2025
Product Cruelty-Free Number of Shades Finish Types Includes Brush Waterproof Compact Size
1 MSQ Eyeshadow Palette Makeup
Yes Yes Matte, Shimmer No No No
2 Beauty Glazed Color Board Eyeshadow Palette
Yes Yes Matte, Shimmer, Glitter No Yes No
2 Urban Decay Naked3 Eyeshadow Palette
Yes Yes Matte, Shimmer, Metallic Yes No No
3 NYX PROFESSIONAL MAKEUP Ultimate Shadow Palette, Warm Neutrals
Yes Yes Matte, Satin, Shimmer No No Yes
3 NYX PROFESSIONAL MAKEUP Ultimate Shadow Palette, Warm Neutrals
Yes Yes Matte, Satin, Shimmer, Metallic No No Yes
4 Violet Voss HG - PRO Eyeshadow Palette
Yes Yes Matte, Metallic No No No
5 Urban Decay Naked3 Palette
Yes Yes Matte, Shimmer, Metallic Yes No No
1

MSQ Eyeshadow Palette Makeup

Cruelty-Free
Yes
Number of Shades
Yes
Finish Types
Matte, Shimmer
Includes Brush
No
Waterproof
No
Compact Size
No
2

Beauty Glazed Color Board Eyeshadow Palette

Cruelty-Free
Yes
Number of Shades
Yes
Finish Types
Matte, Shimmer, Glitter
Includes Brush
No
Waterproof
Yes
Compact Size
No
2

Urban Decay Naked3 Eyeshadow Palette

Cruelty-Free
Yes
Number of Shades
Yes
Finish Types
Matte, Shimmer, Metallic
Includes Brush
Yes
Waterproof
No
Compact Size
No
3

NYX PROFESSIONAL MAKEUP Ultimate Shadow Palette, Warm Neutrals

Cruelty-Free
Yes
Number of Shades
Yes
Finish Types
Matte, Satin, Shimmer
Includes Brush
No
Waterproof
No
Compact Size
Yes
3

NYX PROFESSIONAL MAKEUP Ultimate Shadow Palette, Warm Neutrals

Cruelty-Free
Yes
Number of Shades
Yes
Finish Types
Matte, Satin, Shimmer, Metallic
Includes Brush
No
Waterproof
No
Compact Size
Yes
4

Violet Voss HG - PRO Eyeshadow Palette

Cruelty-Free
Yes
Number of Shades
Yes
Finish Types
Matte, Metallic
Includes Brush
No
Waterproof
No
Compact Size
No
5

Urban Decay Naked3 Palette

Cruelty-Free
Yes
Number of Shades
Yes
Finish Types
Matte, Shimmer, Metallic
Includes Brush
Yes
Waterproof
No
Compact Size
No

Frequently Asked Questions About Eyeshadow

What makes a eyeshadow the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your eyeshadow recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of eyeshadow?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.